Product Development Manager (Private Label)

T he Private Label Manager is responsible for developing, managing, and expanding the company’s private label product portfolio. The role oversees end-to-end product lifecycle — from market research, sourcing, product development, pricing, quality assurance, to launch and performance optimization — to drive margin growth, differentiation, and customer loyalty.

Key Responsibilities

Identify product opportunities based on category trends, consumer insights, and competitor benchmarking

Define product specifications, positioning, packaging, and value proposition

Lead product development timeline from ideation to commercialization

Source and evaluate suppliers and manufacturers to ensure cost efficiency and production capability

Negotiate pricing, MOQ, lead time, and contractual terms

Maintain strong supplier relationships and performance scorecards

Quality & Compliance

Ensure products meet required standards, certifications, and regulatory requirements

Coordinate product testing, quality checks, and packaging compliance

Manage issue resolution for product defects, recalls, or quality deviations

Develop pricing models to achieve desired margin contribution and category competitiveness

Monitor COGS, logistics impact, and cost optimization opportunities

Go-to-Market & Launch Execution

Collaborate with Marketing, Merchandising, and Operations for launch plans

Ensure SKU readiness across supply chain, inventory, and e-commerce listing

Support branding, storytelling, and promotional initiatives

Performance Management

Track sales performance, customer feedback, return rates, and profitability

Recommend product improvements, extensions, or discontinuation

Prepare regular reporting to management on portfolio growth

Requirements

8+ years experience in category management, or sourcing, with minimum 3-5 years experiences in private label & product development

Strong understanding of retail, FMCG, or e-grocery product categories

Excellent negotiation, vendor management, and project management skills

Data-driven mindset with ability to analyze product and financial performance

Familiarity with regulatory compliance (especially food & household categories)

Strong cross-functional collaboration and communication skills

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