KOL Supervisor

Responsibilities Supervise and manage KOL staff in planning, executing, and evaluating influencer marketing campaigns. Develop strategies to maximize brand exposure and engagement through KOL and affiliate collaborations. Identify, recruit, and maintain relationships with influencers and partners relevant to the brand. Monitor campaign performance, analyze results, and provide recommendations for optimization. Ensure all KOL activities are aligned with brand identity and marketing objectives. Coordinate with marketing, creative, and digital teams to execute integrated campaigns. Handle budgeting, contract negotiations, and timely reporting for KOL initiatives. Stay updated on influencer trends, competitor activities, and digital marketing best practices.

Requirements Bachelor’s degree in Marketing, Communication, or related field. 3–5 years of experience in KOL/Influencer Marketing, with at least 1–2 years in a supervisory role. Strong network of influencers and affiliates is highly preferred. Excellent communication, negotiation, and relationship management skills. Strong analytical skills with ability to track KPIs and campaign ROI. Proficient in social media platforms, influencer management tools, and Excel/Google Sheets. Highly organized, detail-oriented, and able to lead a team under tight deadlines. Creative thinker with a passion for digital trends and influencer marketing.