General Manager VAS (Value Added Services)

General Manager VAS (Value Added Services) Job Description – Head of Value Added Services (VAS)

Role Summary The Head of Value Added Services (VAS) is responsible for the end-to-end ownership of the VAS business at LinkIT 360, covering business strategy, product development, sales & revenue growth, partnerships, and P&L management. This role acts as the key driver of VAS business growth and serves as the point of ownership for all commercial VAS activities.

Key Responsibilities

Business & Strategy Ownership

Define and execute the overall VAS business strategy aligned with the company’s vision and growth targets.

Manage and expand the VAS product portfolio, including telco-related services, digital content, PPOB, enterprise VAS, and other digital solutions.

Own full P&L responsibility for the VAS business, ensuring sustainable revenue growth and profitability.

Lead the VAS sales strategy and go-to-market execution.

Manage and grow key accounts and strategic clients/partners.

Lead commercial negotiations, including pricing, contract terms, and revenue-sharing models.

Set sales targets, manage pipelines, and ensure revenue achievement.

Work closely with or build a VAS Sales / Business Development team as the business scales.

Partnership & Ecosystem Development

Build and maintain strategic partnerships with telco operators, aggregators, content providers, enterprise clients, and ecosystem partners.

Identify and pursue new partnership opportunities to expand the VAS business.

Cross-Functional & Operational Alignment

Collaborate closely with Technology, Product, Operations, Finance, and Compliance teams to ensure successful service delivery.

Work in alignment with the COO to ensure operational readiness and execution excellence for VAS offerings.

Lead, mentor, and develop the VAS team.

Provide regular business performance reports and strategic insights to senior management.

Job Requirements

Bachelor’s degree in Business, Management, Information Technology, or a related field (Master’s / MBA is a plus).

Minimum 5-7 years of experience in VAS, Telco, Digital Services, Fintech, or platform-based businesses, with at least 3 years in a leadership role.

Strong hands‑on experience in VAS sales and business development, including managing key accounts, leading commercial negotiations, and driving revenue growth.

Proven track record in P&L ownership, sales pipeline management, and achieving revenue targets.

Solid understanding of VAS business models, monetization, pricing, and revenue‑sharing structures.

Strong commercial, leadership, communication, and negotiation skills, with the ability to work effectively in a fast‑paced and growing environment.

Data‑driven, strategic thinker with good analytical skills.

Excellent communication skills in English and Bahasa Indonesia.

Jakarta, ID

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