Senior Performance Marketing Specialist

Responsibilities

We are seeking an analytical and results-oriented Senior Performance Marketing Specialist to supercharge our performance marketing campaigns. The ideal candidate is someone with at least 4 years of performance marketing experience and thrives in a dynamic environment. Run and optimise campaigns on Meta, Google, TikTok, LinkedIn, and more to improve campaign performance and drive KPI success. Monitor, analyse, and report performance results on a daily, weekly, or monthly basis. Manage and ensure accurate tracking setup, including Meta Pixel, Google Tag Manager, and GA4, to enable proper attribution, conversion tracking, and campaign optimisation. Identify and recommend audience targeting, bidding, and budget adjustments based on performance trends and data insights. Work with cross-functional teams (creative, growth marketing, tech, and SEO) to establish marketing strategies to support revenue goals. Analyse data to monitor revenue performance and uncover areas for improvement in our performance marketing team. Create, manage and experiment with new channels and strategies to increase revenue. Management of monthly budgets to ensure efficient and effective marketing spend. Produce and present regular performance reports, sharing insights via Looker Studio and SQL. Requirements

At least 4 years of performance marketing experience. At least a bachelor’s degree in marketing, communications, business or any related field is preferred. Highly analytical and comfortable working with data sets to glean insights, with demonstrated ability to organise and consolidate multiple data sources for analysis and reporting. Skilled in Looker Studio, GA4 and Google Tag Manager. Comfortable with working cross-functionally within the Marketing team as well as with other business functions, with a strong desire to learn and collaborate. Driven, proactive, and detail-oriented individual with proven technical and analytical aptitude, with a curiosity for testing and innovation. Have a passion for technology and education. A self-starter that loves a fast-paced environment and new challenges. High level of initiative with the ability to perform under pressure and tight deadlines. Strong sense of ownership and accountability. Excellent written and verbal communication skills is a must. Passionate about tech education and the mission of Vertical Institute.

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