Marketing Specialist

We are seeking a Marketing Specialist with a strong foundation in Brand Management and Trade Marketing within the FMCG industry. In this role, you will lead end-to-end brand execution, develop impactful trade marketing strategies, and collaborate cross-functionally to drive sales performance and strengthen market positioning. You will leverage market insights, consumer behavior, and performance analytics to optimize campaigns, manage in-store activations, and ensure strong ROI.

Responsibilities: Drive end-to-end brand execution to strengthen market positioning and brand equity Develop and implement trade marketing strategies to accelerate sales performance across channels Collaborate with Sales and cross-functional teams to ensure alignment on campaigns and commercial priorities Analyze market trends, competitor activities, and consumer insights to optimize marketing initiatives Manage promotional activities, in-store visibility, and activation programs to maximize ROI Monitor campaign performance and generate actionable insights for continuous improvement

Requirements: Bachelor’s degree in Marketing, Business, or a related field 2–4 years of experience as a Brand Executive or in Trade Marketing Strong understanding of brand management and route-to-market strategies Fluent in English (both written and verbal) Strong analytical thinking, communication, and stakeholder management skills Willing to be placed at the Headquarter Office in Bandung