Consumer and Market Foresight Lead

Consumer & Market Foresight Lead

has to be the strategic “early radar” of Paragon by capturing consumer, shopper, and market signals, transforming them into foresight-driven insights that inform product innovation, brand growth, and business expansion strategies.

Signal Scanning & Early Detection Build and operate foresight frameworks to detect weak signals, emerging trends, and cultural shifts before they scale. Monitor consumers (end-users, shoppers), customers, channels, social media, trend makers, and communities as foresight sources. Develop Trend & Culture Radar and Quarterly Micro Trend Update.

Quantitative & Qualitative Insight Synthesis Lead integrated analysis across quant, qual, shopper, competitor, and market intelligence. Translate fragmented data into synthesized, actionable foresight. Partner with R&D, Brand, and Commercial to embed foresight into pipeline and go-to-market strategies.

Trend & Consumer Behavior Forecasting Provide annual Macro Trend Forecast and quarterly foresight refresh to anticipate category, channel, and consumer evolution. Identify unmet needs, white spaces, and innovation opportunities. Influence brand innovation ecosystem (category) and brand performance (brand-level).

Business & Competitive Radar Track and interpret business performance, competitive landscape, and Paragon brand positioning. Provide foresight-driven opportunities for Business Expansion and new market entries.

Stakeholder Engagement & Influence Act as “Control Tower” linking HQ, country CMF, brand, shopper, and category teams. Translate foresight into strategic recommendations for Corporate, BBS, Commercial, BD, R&D, PID, and Regional Operations. Drive storytelling that inspires decision-makers with future-driven narratives, not just past insights.