Digital Marketing & Content Specialist

Overview The Digital Marketing & Content Specialist will play a vital role in strengthening the schools brand presence and supporting enrollment growth through strategic digital initiatives. This position combines creativity, technical marketing skills, and a strong understanding of digital trends to produce compelling content and impactful campaigns across multiple platforms.

Key Responsibilities 1. Content Strategy & Creative Development

Conceptualize and execute content ideas that communicate the schools identity, values, and unique academic offerings.

Produce and edit visual content, such as highlight videos, student features, and event recaps to enhance storytelling across digital channels.

Ensure every piece of content reflects the schools tone, visual identity, and communication standards.

Plan and manage content shoots, including coordination with teachers, students, and event teams.

2. Digital Presence & Community Engagement

Oversee day-to-day management of all official digital platforms, ensuring consistent posting and high-quality engagement.

Build meaningful interactions with parents, students, and prospective families through timely responses and community-driven content.

Introduce creative formats (Reels, short videos, behind-the-scenes, success stories, etc.) to elevate engagement and reach.

Identify opportunities for collaboration with internal school clubs, departments, and student ambassadors.

3. Performance Marketing & Campaign Optimization

Develop and run digital campaigns that support enrollment seasons, open houses, school programs, and branding initiatives.

Optimize paid advertising performance with targeted audience segmentation and A/B testing.

Utilize keyword strategies and SEO enhancements to strengthen the schools online visibility.

Coordinate landing pages or campaign microsites to support lead generation efforts.

4. Insights, Monitoring & Continuous Improvement

Evaluate digital content and campaign performance using analytics tools to measure impact and identify areas for improvement.

Present monthly insights to the Marketing team, highlighting growth opportunities and recommended improvements.

Maintain competitive benchmarking to understand how other schools or education brands position themselves digitally.

Explore new digital trends, tools, and formats that can enhance the schools online storytelling and credibility.

5. Marketing Support & Cross-Campus Collaboration

Work closely with academic and administrative teams to gather stories, achievements, and program updates for digital amplification.

Provide marketing support during school events, including on-site content capture, live coverage, and post-event digital wrap-ups.

Contribute ideas during marketing planning sessions, ensuring the digital strategy aligns with enrollment targets and community engagement goals.

Requirements Education & Experience

Bachelors degree in Marketing, Communications, Digital Media, or a related field.

2 -4 years of experience in digital marketing, content production, or related creative fields.

Familiarity with education, lifestyle, youth-oriented brands, or service industries is advantageous.

Technical Skills

Skilled in video editing, photography, and visual content production.

Strong understanding of digital platforms (Instagram, YouTube, TikTok, Facebook, LinkedIn).

Ability to run paid ads (Google, Meta) and analyze performance metrics.

Knowledge of SEO fundamentals and website management tools.

Proficiency in design tools such as Canva or Adobe Creative Suite.

Soft Skills

Strong storytelling and creative thinking abilities.

Excellent organizational and multitasking skills, especially during busy academic periods.

Comfortable interacting with students, parents, teachers, and cross-functional teams.

Proactive, detail-oriented, and always up-to-date with digital trends.

Good communication skills, both written and visual.

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