Event and Promotion Manager

Job Summary The Event & Promotion Manager is responsible for planning, executing, and managing high-quality promotional campaigns and luxury events for a premium residential apartment development in Jakarta. This role supports the GM of Sales & Marketing (Residential) in developing and implementing marketing objectives aligned with the overall marketing strategy to ensure sales targets are achieved. The position requires hands‑on experience in executing high‑end events, a strong network with luxury brands and partners, and the ability to curate exclusive, brand‑aligned experiences for high‑net‑worth clientele.

Duties & Responsibilities

Develop and execute integrated marketing strategies (offline and digital) to achieve sales and branding objectives for a luxury residential project.

Plan, manage, and control the overall marketing budget to ensure optimal ROI.

Plan, execute, and oversee high-end promotional campaigns and luxury events in collaboration with premium brand partners.

Lead digital marketing initiatives, including paid media, social media, website management, CRM support, and online lead generation.

Analyze market trends, customer behavior, and competitive landscape to identify new opportunities and refine marketing strategies.

Monitor, analyze, and report on campaign performance, digital metrics, and sales conversion to ensure cost effectiveness.

Oversee the creation, quality, and consistency of all marketing collaterals, content, and sales tools.

Manage agencies, consultants, and vendors (digital, creative, PR, event) to ensure alignment with brand and sales strategy.

Work closely with Sales and internal stakeholders to support sales presentations, launches, and customer engagement activities.

Ensure all marketing activities and third‑party engagements comply with company policies.

Other duties related to sales and marketing that are assigned by the company.

Experience & Qualifications Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field; overseas education is an advantage.

Minimum 5 years of relevant experience in luxury real estate, premium property development, or luxury lifestyle industries.

Paid advertising (Meta, Google, YouTube).

Social media strategy and performance management.

Website and landing page management.

Lead generation and basic CRM coordination.

Proven track record in planning and executing high‑end events and luxury brand activations.

Experience working with agencies and managing multi‑channel campaigns.

Strong analytical skills with the ability to interpret marketing and digital performance data.

Excellent communication and presentation skills; fluent in English.

Creative, detail‑oriented, and able to operate in a fast‑paced, results‑driven environment.

Willing to work outside office hours when required for events or launches.

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