Assistant Brand Manager

Responsibilities

About The Role

At Tentang Anak, we move super fast because we work for the needs of 80 million Indonesian children & families that can’t wait. We seek people who are hungry to solve the problem, accountable & bring speed in everything they do.

We’re on a mission to help parents raise healthy, happy children and as an

Assistant Brand Manager , you will play a key role in accelerating our multi-category brand growth while ensuring we stay true to our values. This role blends strategy, execution, and consumer insight to strengthen brand love, drive business performance, and bring Tentang Anak’s purpose to life across every touchpoint.

What You’ll Own

Brand Building & Campaign Execution: Develop and implement 360° marketing campaigns that strengthen brand equity and drive business results; manage creative agencies and vendor partners to deliver on time and on budget. Commercial Growth: Support the achievement of net revenue targets and gross profit, balancing online (net revenue) and offline (channel contribution). Market Expansion: Drive awareness and visibility (POSM execution in offline channels); grow new buyer base (online); improve buyer retention (M+3). Performance Management: Monitor campaign and initiative performance; analyze results; recommend optimizations; ensure learnings are applied in future plans. Cross-Functional Collaboration: Work closely with Sales, Trade Marketing, and Digital teams to ensure brand plans translate into measurable business impact.

What Success Looks Like

Delivery of 360° campaigns that grow brand equity and awareness measurably. Achieve net revenue and gross profit targets for assigned categories. Increase new buyer acquisition online and strengthen M+3 retention. Ensure offline POSM visibility expansion in key channels. Consistently deliver projects with high execution quality, on time, and within budget.

Requirements

You’re a Fit If You

You thrive in a fast-moving environment and are resourceful in solving problems without waiting for instructions. You’re creative, data-driven, and able to connect insights with execution. You collaborate well across teams and with external partners. You have a growth mindset, enjoy experimenting, and seek continuous improvement.