Assistant Manager Marketing

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Responsibilities

Developing and executing comprehensive marketing strategies to achieve brand objectives and sales targets.

Conducting market research to identify trends, consumer needs, and competitor activities, and using insights to guide marketing initiatives.

Creating compelling marketing campaigns and promotions that resonate with the target audience and drive brand awareness.

Managing product launches, including planning, coordination, and execution of marketing activities to ensure successful market penetration.

Collaborating with the creative team to develop impactful marketing collateral, advertising materials, and digital content.

Analyzing marketing performance metrics, tracking ROI, and optimizing campaigns for maximum effectiveness.

Implement new launches and marketing mix strategies to build integrated, engaging consumer brand experiences and maximize ROI.

Mobilize and work with other departments (sales, CRM etc.) and partner agencies to build broader business strategy; ensure consistency and alignment in messaging and execution.

Manage Marketing A&P budget and ensure sales forecast accuracy.

Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan.

Build and nurture relationships with key stakeholders, including retailers, partners, and influencers, to expand brand reach and market presence.

Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and innovative work environment.

Requirements

Bachelor’s degree in marketing, Business, or related field; Master’s degree preferred.

Proven experience in marketing management, preferably in the parking technology industry. At least 5 years of experience in the same role.

Strong strategic thinking, analytical, and problem‑solving skills.

Exceptional leadership and team management abilities.

Excellent communication and presentation skills.

Proficiency in digital marketing and social media platforms.

Results‑oriented mindset with a focus on achieving targets and driving business growth.

Creative and innovative mindset, with a keen eye for market trends and consumer preferences.

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

Marketing and Sales

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