GoTo Financial - Senior Product Marketing Specialist - GoPay Wallet

About The Role

This role supports the Brand Manager in delivering high-impact brand campaigns and growing GoPay’s social media presence. The PMM will be responsible for coordinating end-to-end campaign execution across creative development, media planning, KOL, and social media, ensuring ideas are translated into strong and consistent execution across channels. This is a hands‑on execution role suited for someone with strong project management skills, marketing fundamentals, and a sharp eye for creative quality. Key Responsibilities

Assist in end-to-end execution of brand campaigns, from creative development to media, KOL, and social rollout. Coordinate closely with creative, media, KOL, and social agencies to ensure timelines, deliverables, and quality standards are met. Support media planning and execution by aligning campaign needs with media strategy and asset requirements. Ensure brand campaigns are well translated into social and digital content formats. Track campaign performance, compile reports, and extract key learnings for future improvement. Manage cross‑functional coordination with internal teams to ensure smooth campaign and content execution. Key Requirements

Strong project management and coordination skills across multiple stakeholders and timelines. Good understanding of marketing fundamentals, including brand campaigns, media, KOL, and social media. Strong attention to detail and ability to ensure high-quality creative and execution output. Comfortable working with agencies and managing deliverables. Analytical mindset to track performance and summarize learnings. Proactive, organized, and able to work in fast‑paced environments with multiple ongoing projects. Passion for social media trends, content formats, and digital culture. About The Team

The team leads GoPay’s brand campaigns and social media presence, shaping how the brand shows up to millions of users every day. We work across big brand ideas, creative campaigns, and always‑on social content, collaborating with multiple agencies and internal teams to ensure GoPay remains relevant, engaging, and distinctive in the market. This is a team where strong execution, creativity, and attention to detail make a real difference in how the brand is experienced by users. About GoTo Group

GoTo is the largest digital ecosystem in Indonesia. GoTo’s mission is ‘empower progress’ by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy. The GoTo ecosystem provides a wide range of services, including mobility, delivery, payments, financial services, and technology solutions for merchants. The ecosystem also provides e-commerce services through Tokopedia and banking services through its partnership with Bank Jago. About Gojek

Gojek is Southeast Asia’s leading on‑demand platform and pioneer of the multi‑service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market. About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

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