Senior Trade Marketing Manager

About The Role At Tentang Anak, we move super fast because we work for the needs of 80 million Indonesian children & families that can’t wait. We seek people who are hungry to solve the problem, accountable & bring speed in everything they do.

This role is responsible for leading the trade marketing strategy, budget, and team to drive sell-out performance, revenue growth, and market share expansion. It acts as a key link between brand strategy and sales execution, ensuring strong product availability, visibility, and conversion across Indonesia’s offline trade channels.

Job Description

Strategic leadership: Provides vision, frameworks, and execution excellence, elevating trade marketing to a growth driver.

Revenue impact: Ensures availability, visibility, and conversion at POS, directly improving sell-out and market share.

Efficiency: Owns and optimizes trade spend, driving ROI and reducing waste.

Retailer partnerships: Unlocks stronger JBP agreements, securing better shelf space, category captaincy, and win–win growth.

Capability building: Mentors and upskills existing TM manager & supervisor, professionalizing the function and creating succession readiness.

Cross-functional enabler: Acts as bridge between Sales, Marketing, and Supply Chain, reducing silos and aligning priorities.

10+ years of consumer goods experience, with proven success in trade marketing or channel development in Indonesia.

Excellent communication and collaboration abilities, with experience working cross-functionally.

Analytical and data-driven mindset, with strong strategic planning and problem-solving skills.

Proven ability to balance brand aspiration with commercial reality, and know how to win at point of sale.

Led teams and managed trade spend budgets with measurable ROI.

Data-driven, collaborative, and comfortable challenging assumptions with facts

Thrive in fast-paced, high-growth environments and take full ownership from strategy to execution.

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