Brand Manager (Tableware – Semarang)

Monroe Consulting Group Indonesia, an executive recruitment consultant company, is recruiting on behalf of a leading tableware manufacturing company. As part of its continued growth, our client is seeking a Marketing / Brand Manager to drive brand development, product innovation, and marketing performance. This position will be based in Semarang, Indonesia.

Responsibilities Develop and execute brand and product strategies to strengthen market presence across retail and HORECA channels. Manage the end-to-end product lifecycle, including product planning, development, and launch in collaboration with the manufacturing team. Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities and new product initiatives. Plan and oversee marketing campaigns, content strategy, and brand communication across digital and offline platforms. Lead and optimize digital marketing initiatives, including Meta Ads (Facebook & Instagram), to drive brand awareness and sales performance. Monitor marketing performance, track key KPIs, and provide data-driven recommendations to improve effectiveness and ROI. Collaborate closely with cross-functional teams including production, sales, and logistics to ensure alignment between product availability and marketing activities. Act as a key liaison between stakeholders and the Semarang-based team to ensure smooth execution of brand and product initiatives.

Qualifications Bachelor’s degree in Marketing, Business Administration, Management, or related field. Proven 5 - 10 years of working experience as a Brand Manager, Product Manager, or Marketing Manager within consumer goods, home living, tableware, ceramics, or related industries. Strong understanding of product lifecycle management and brand development. Hands-on experience in digital marketing, particularly Meta Ads (Facebook & Instagram). Strong analytical skills with the ability to translate data into actionable strategies. Experience working closely with production or manufacturing teams is highly preferred. Strong communication and stakeholder management skills. Willing to be based in Semarang, Indonesia.