Head of Marketing

Bina Bangsa School is a well-established international school offering the Cambridge International Curriculum and is recognized as a

Apple Distinguished School , reflecting its commitment to innovation, academic excellence, and high-quality learning experiences. The School invites applications for the position of

Head of Admissions, Sales & Marketing , a senior leadership role responsible for driving enrolment growth, revenue generation, brand positioning, and digital engagement.

Role Overview The Head of Admissions, Sales & Marketing provides strategic leadership in student recruitment, sales performance, marketing communications, and digital marketing initiatives. This role plays a critical part in achieving enrolment targets, strengthening the School’s market presence, and ensuring a professional and consistent experience for prospective families.

Key Responsibilities Admissions and Sales Leadership

Develop and execute enrolment and sales strategies to achieve student recruitment and revenue targets

Oversee the full admissions and sales funnel, from lead generation and inquiry management to enrolment and onboarding

Establish, manage, and monitor sales KPIs, conversion rates, and enrolment forecasts

Build and maintain effective relationships with prospective families, education agents, corporate partners, and feeder schools

Ensure a high standard of customer service and stakeholder engagement throughout the admissions journey

Marketing and Digital Marketing Strategy

Design and implement integrated marketing strategies to enhance brand visibility and market positioning

Lead all digital marketing initiatives, including website management, SEO/SEM, social media, email campaigns, and paid advertising

Oversee CRM systems, lead management processes, and data analytics to optimize marketing and sales performance

Ensure consistent, high-quality messaging across all digital and traditional communication channels

Leadership and Strategic Collaboration

Lead, manage, and develop the Admissions, Sales, and Marketing team

Work closely with the Principal and Senior Leadership Team to align enrolment, financial, and strategic objectives

Collaborate with academic and operational teams to ensure alignment between educational offerings, market positioning, and communications

Prepare regular performance reports and strategic recommendations for senior leadership and the Board

Qualifications and Experience

Bachelor’s degree in Marketing, Business, Communications, Education, or a related discipline (Master’s degree preferred)

Minimum of 7 years’ experience in admissions, sales, marketing, or enrolment management, preferably within international or Cambridge school environments

Proven track record in achieving enrolment or revenue growth through effective sales and digital marketing strategies

Strong leadership, analytical, and strategic planning capabilities

Excellent written and verbal communication skills in English

Senior leadership role within a respected international school

Professional, forward-thinking working environment

Competitive remuneration commensurate with qualifications and experience

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