DIGITAL MARKETING ANALYST

Job Responsibilities

Developing digital campaign calendar that align to business objectives

Responsible for managing ads for Meta (Facebook/Instagram, CPAS), TikTok, Marketplace (Shopee, Lazada), Google (Search and Display)

Managing SEM (Search Engine Marketing) and SEO (Search Engine Optimization) to get more traffic and clicks

Handling creative assets to elevate digital visibility for social media, marketplace, and internal commerce website

Optimizing campaigns through A/B testing and data analysis

Maintaining Meta Pixel, Google Tag Manager, and Google Analytics (GA4) to track campaign performance (CTR, CPC, CPA, ROAS, GMV, Impression, Conversion)

Analyzing campaign performance and funnel behavior to improve upcoming campaign effectiveness

Reporting campaign result with the use of Microsoft Excel

Presenting campaign insights and recommendations to business stakeholders

Qualifications

Bachelor degree of any major with a minimum GPA of 3.00

Minimum 2 years of experience in a digital marketing role in FMCG or Digital Agency

Have advanced skills in Microsoft Excel

Able to work independently, but can collaborate with a cross-function team and external

Experienced in handling ads for Meta, Google, TikTok, Shopee Seller Center, Lazada Ads Center

Skilled in SEM (Search Engine Marketing) and SEO (Search Engine Optimization)

Having a deep understanding of Meta Pixel, Google Tag Manager, and Google Analytics (GA4)

Seniority level Entry level

Employment type Full-time

Job function Management and Manufacturing

Industries Personal Care Product Manufacturing

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