Digital Marketing Officer

Responsibilities Responsible for planning, executing, and optimizing end-to-end digital marketing strategies. Manage and optimize digital advertising campaigns across Meta, Google, TikTok, LinkedIn, and other platforms. Utilize Salesforce for CRM, lead management, and campaign performance tracking. Conduct SEO, keyword research, and competitor analysis using tools such as Ahrefs. Manage and optimize websites using WordPress, including content updates and basic performance optimization. Use Sprout Social and other tools for social media management, scheduling, and reporting. Perform social listening to monitor brand sentiment, competitors, and market trends. Analyze campaign performance using data and insights to improve conversion and ROI.

Requirements Bachelor’s degree in Marketing, Communication, or a related field Must be fluent and confident in using English for professional, day-to-day communication (both written and spoken) Have minimum 3 years experience in Digital Marketing area Hands-on experience managing digital ads on Meta, Google, TikTok, LinkedIn, or similar platforms Familiar with CRM tools, preferably Salesforce, for lead and campaign tracking Basic knowledge of SEO, keyword research, and competitor analysis (experience with Ahrefs is a plus) Detail-oriented, proactive, and able to work independently and in a team