Area Sales Manager - Banjarmasin

Confidential Recruitment – FMCG Company (under a Leading Group) Position:

Area Sales Manager

Homebased:

Banjarmasin

Headcount Type:

Additional – Expansion

Employment Type:

Full-time

About the Company This position is part of a

confidential recruitment process

for a

fast-emerging FMCG group

that has achieved

strong market share and brand recognition across countries .

The group continues to strengthen its presence in the personal care and beauty segment, supported by solid infrastructure, robust distribution networks, and a high-performing commercial organization. The company is currently executing a

strategic nationwide expansion , focusing on deepening market penetration and building a stronger offline presence across key channels.

At this stage, the recruitment remains

confidential , as internal brand alignment and business rollout plans are being finalized. This confidentiality reflects the company’s

professional integrity and structured approach

to managing business transitions, ensuring the process is handled with responsibility and respect for all involved parties.

Role Overview The

Area Sales Manager

will be responsible for leading

regional sales operations and offline market expansion , ensuring strong commercial performance and visibility within the assigned area.

This role requires a strategic yet hands-on leader who can balance

sales execution, team development, and distributor management , while maintaining close collaboration with both local and expatriate stakeholders. The ideal candidate combines

data-driven decision-making

with strong field leadership and agility in fast-paced FMCG environments.

Key Responsibilities

Lead and manage

sales, coverage, and distribution performance

across the assigned region.

Drive

offline channel expansion and visibility , ensuring sustainable sell-in and sell-out growth across GT, MT, and other retail channels.

Build and maintain strong partnerships with

distributors, sub-distributors, and key trade partners

to achieve business targets.

Collaborate with

trade marketing, finance, and supply chain

to ensure smooth operational execution.

Provide accurate and timely

sales forecasts, performance reports, and market insights

to support business decisions.

Lead, coach, and develop

sales teams , ensuring route effectiveness, discipline, and productivity.

Work collaboratively with

cross-functional and expatriate leaders

to align priorities and deliver consistent execution.

Requirements

Bachelor’s degree

in Business, Management, or a related field.

Min. 3 years of experience

in FMCG managerial sales role.

Proven success in

distributor management, field leadership, and route-to-market implementation .

Strong analytical and commercial acumen, with the ability to translate data into actionable strategies.

Excellent communication skills in

English and Bahasa Indonesia , both written and spoken.

Strong stakeholder management skills, with experience engaging

expatriate leaders .

Highly adaptable and results-oriented, thriving in

fast-paced FMCG environments .

Willingness to

travel frequently

to manage regional operations.

Why This Role Matters

Be part of a

nationwide expansion initiative

under one of the most recognized FMCG groups in Asia.

Work closely with

international leadership

and gain exposure to high-impact market development projects.

Play a key role in building and scaling

distribution and retail strength

for a major beauty and personal care brand.

Thrive in a

dynamic, performance-driven culture

that values collaboration, ownership, and results.

Confidentiality Disclaimer This recruitment process is being conducted under

strict confidentiality . All information shared at this stage is intended solely for recruitment purposes under the FMCG group.

The confidentiality reflects the company’s

commitment to professionalism and ethical business conduct , ensuring that all communications are managed transparently and responsibly. Once the internal alignment phase is complete, shortlisted candidates will receive full company details.

We appreciate your understanding and trust throughout this process. Transparency and respect will remain our priority at every stage of the recruitment journey.

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