Content & Marketing Senior Officer

Blibli Private Label (BPL) is part of Blibli Group— a subsidiary company operating in the private label industry. We design, develop, and deliver high-quality products that reflect Blibli’s standards of trust, innovation, and care. Here, you’ll turn market insights into products customers love, working closely with teams across merchandising, supply chain, and marketing to grow Blibli’s own brand portfolio nationwide.

In Commercial,

you’ll help connect customers with the products and partners they love. Your work supports category growth, strengthens seller relationships, and creates shopping experiences that are seamless, memorable, and keep customers coming back to Blibli.

As a Content & Marketing Sr. Officer , this role will develop brand communication strategies and create engaging content across channels. Manage marketing communications, marketplace activities, and social media marketing. Monitor performance metrics to optimize marketing effectiveness and brand growth.

What We’ll Work on Together

Develop and execute brand communication strategies that align with Blibli Private Label’s vision and tone.

Strategize engaging content for multiple channels, including social media, marketplace, and promotional campaigns.

Manage marketing communications and marketplace activities to strengthen brand presence and drive growth.

Monitor and analyze performance metrics to optimize marketing effectiveness and improve ROI.

Collaborate with cross‑functional teams (merchandising, supply chain, and marketing) to ensure seamless execution of brand initiatives.

Qualifications

Bachelor’s degree in Advertising, Marketing, Arts Management, Visual Communication, or Communication.

Minimum 4 years of experience in brand communication, content marketing, or related fields.

Strong skills in brand communication, content marketing, copywriting, and marketing communication.

Familiarity with marketplace management and social media marketing strategies.

Ability to monitor and improve marketing performance through data‑driven insights.

Excellent written and verbal communication skills.

Creative, detail‑oriented, and able to work in a fast‑paced environment.

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