Job Description
About EF Education First
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.
EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.
Key Responsibilities
Develop and execute monthly and quarterly content strategies for social media, blog, email marketing and WhatsApp channels.
Lead and manage the end-to-end content development process — planning, scripting/copywriting, production, editing, scheduling, publishing, and reporting.
Drive content performance to achieve KPI targets (engagement rate, follower growth, conversion metrics).
Manage a minimum of 3 blog articles per month, including research, SEO optimization, and publishing.
Execute end-to-end WhatsApp blast campaigns, including copywriting, audience segmentation, scheduling, A/B testing, and performance analysis.
Collaborate with relevant brands and external partners to expand audience reach, enhance content value, and support overall campaign objectives.
Maintain and enforce EF’s brand guidelines across every content format and platform, including all social media channels and the EF EFEKTA Center communities platform.
Monitor digital content and social media trends, industry shifts, and competitor activities to inspire continuous improvement.
Prepare weekly and monthly content performance reports with actionable insights and strategic recommendations.
Handle day-to-day social media operations as the main contact for incoming messages and user feedback.
Minimum Qualifications
Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
3–5 years of experience in content marketing / social media / digital creative.
Outstanding communication abilities in both written and spoken English, meeting B2 proficiency standards.
Excellent end-to-end content production including copywriting + visual/video direction, storytelling across multiple platforms (IG/TikTok/YouTube/LinkedIn/Blog/WhatsApp).
Strong understanding of major platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, X).
Proven track record of creating content that drives measurable results.
Proficiency with analytics tools (Meta Insights, TikTok Analytics, Sprout Social, GA or similar).
Understanding of SEO principles and keyword strategy for blog content.
Experience managing brand partnerships or collaborations is preferred.
Seniority Level
Associate
Employment Type
Full-time
Job Function
Project Management, Advertising, and Marketing
Industries
Education Administration Programs
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