Global Marketing Manager(gaming)

Job Responsibilities Formulate and implement brand promotion strategies and plans for the SEA game market, and provide in-depth market insight reports to support product decision-making. Develop effective localized strategies and recommendations for the resources, rhythm, and budget of product brand promotion, ensuring that marketing activities are in line with Indonesian cultural characteristics and user preferences. Assist in establishing and negotiating cooperation with Indonesian local marketing resources, including but not limited to mainstream media, public relations agencies, advertising platforms, and celebrities, to expand brand influence in the local market. Regularly produce market research reports and industry analysis reports for game products, track market trends, competitor dynamics, and user needs, and provide data support for marketing strategy optimization. Job Requirements Possess rich experience in market brand marketing of mobile games or game products, with a deep understanding of game marketing logic and industry rules. Have abundant local marketing resource channels in Indonesia, and be proficient in cooperating with local media, PR, advertising and other institutions. Genuine passion for games and the game publishing industry, with sensitivity to game market trends and user demands.