E-commerce Key Account Executive

About Gently Gently is a mother and baby care brand built on empathy and deep research into the needs of modern mothers and families. We believe care goes beyond products—it’s about trust, safety, and support at every stage of motherhood. Driven by data, continuous innovation, and proven quality, Gently grows as a responsible, relevant brand that stays closely connected to its community.

About The Role As a Key Account Executive (Online Sales), you will be responsible for managing and growing Gently’s performance across marketplace platforms. This role will focus on driving sales, optimizing campaigns, and building strong relationships with marketplace partners. You will work closely with marketing and operations teams to ensure strong online visibility and consistent sales growth.

What We’re Looking For Minimum Bachelor’s Degree (S1) from any major. Min 2 years of experience in FMCG, Personal Care, or E-commerce. Proven experience as an E-commerce Specialist, Online Sales Executive, or E-commerce Key Account Executive. Proficient in Microsoft Excel for sales tracking, reporting, and data analysis. Strong understanding of the marketplace ecosystem and online sales operations. Analytical, detail-oriented, and commercially driven mindset. Strong negotiation, communication, and relationship management skills.

What You Will Do

1️⃣ Account Management Manage relationships with key online platforms (e.g., Shopee, TikTok Shop, Lazada). Handle negotiations for campaigns, visibility placements, and promotional programs. Ensure strong collaboration with platform PICs and internal teams. 2️⃣ Sales & Growth Achievement Achieve monthly and annual online sales targets. Monitor sell-out performance, traffic, and conversion rates. Drive GMV growth while maintaining margin control. 3️⃣ Campaign & Promotion Execution Plan and execute mega campaigns (double date, payday, Ramadan, etc.). Manage vouchers, bundles, rebates, and promotional mechanics within budget. Optimize ROI for ads and platform investments. 4️⃣ Assortment & Product Management Ensure proper SKU listing, content optimization, and stock availability. Lead new product launches (NPD) in online channels. Identify hero SKUs and push visibility strategy. 5️⃣ Data & Performance Analysis Analyze sales data, AOV, conversion rate, traffic, and campaign effectiveness. Prepare weekly/monthly performance reports. Recommend actions based on performance insights.