Marketing Manager

About Blokees With the mission “Deliver the Joy of Assembling” Blokees believes that building can fuel endless creation and drive imagination. Blokees is dedicated to creating highly-detailed poseable model kits, and collectibles for all age groups—from younger kids to the experienced collector. We work with famous brands like Disney, Hasbro, Pokemon, Ultraman, Transformers, etc., to bring your favorite characters to life with amazing detail and functionality. We’re here to bring amazing collectibles to consumers worldwide.

Job Responsibilities: 1.Social Media Management & KOL/KOC Collaboration Manage the brand’s presence on key Indonesian social media platforms (e.g., Instagram, TikTok), including content planning, publishing, and performance analysis, ensuring content localization and cultural relevance. Identify, negotiate with, and manage local Indonesian KOLs/KOCs to develop co-created campaigns that enhance brand awareness and user trust.

2.User Operations & Community Building Develop and maintain user communities in Indonesia (e.g., private social groups, membership programs), implementing targeted initiatives (e.g., exclusive events, personalized communication) to increase engagement and repeat purchases. Analyze user behavior data to design and optimize user lifecycle strategies, including new user activation, re-engagement of inactive users, and retention of high-value customers.

Nice to have: 1. Proficiency in managing social media platforms widely used in Indonesia and demonstrated experience in KOL/KOC collaboration. 2. Familiarity with the Indonesian FMCG landscape and social media ecosystem. 3. Familiarity with user operation strategies and tools (e.g., CRM systems, community management platforms). 4. Native proficiency in Indonesian and professional working proficiency in English or Chinese 5. Experience in the toy industry is a plus!

More information can be found at: https://blokees.com/