Global Brand Director

We are partnering with a global entertainment and consumer products business to appoint a Global Brand Director to build a centre of excellence for Experience, Brand & Community.

This is a rare opportunity to shape how millions of consumers engage with a portfolio of internationally recognised brands, defining the global brand architecture, cultural presence, and community experience across multiple studios and markets.

Operating within a global centre-of-excellence structure, you will work cross-functionally with publishing, creative, data, and regional teams to elevate brand storytelling, experiential activation, and community engagement worldwide.

Key responsibilities include: • Defining and evolving global brand architecture, frameworks, and playbooks (for local markets and product teams to utilise) • Acting as a strategic partner to brand and product teams to ensure alignment and consistency • Leading global cultural calendars, tentpole campaigns, and cross-brand initiatives • Shaping community and engagement strategies to drive long-term brand affinity and retention • Delivering immersive physical and digital experiences that strengthen emotional connection • Supporting global PR and cultural positioning initiatives

Experience required: • 10+ years’ experience in global brand leadership within consumer goods, entertainment, lifestyle, toys, or consumer electronics • Proven success operating in complex, matrixed international organisations • Strong experience building global brand frameworks and enabling regional or category teams • Background in experiential marketing, storytelling, and community-driven brand building • Strategic mindset combined with strong influencing and stakeholder leadership skills

This is a global role with significant visibility and the opportunity to help evolve a portfolio of brands into culturally defining consumer experiences. This is an incremental hire as the organisation goes through the next phases of its journey.

If you would be open to a confidential conversation, feel free to message me directly.