Product Marketing Manager

Talent Acquisition & Management | Employer Branding | Culture & Engagement Responsibilities

Develops both short and long term product strategies, prepares sales budgets, and conducts related analyses.

Reviews product specifications and requirements to recommend the scope and direction of current and future product lines.

Evaluates market competition by comparing company products with competitors, monitoring market trends, and updating and analyzing GfK data.

Identifies customer needs by defining necessary market research.

Drives new product launches by analyzing product requirements, assessing development programs, preparing ROI analyses, and coordinating timelines with manufacturing.

Supports successful product introductions through integrated plans across sales, advertising, and production.

Sets product pricing based on market research, production and sales costs, volume forecasts, and special or customized order costing, including FOB price management.

Manages PSI by optimizing inventory turnover and product availability through inventory and production schedule adjustments.

Creates anticipatory plans aligned with sales conditions and coordinates with the sales team to maintain performance.

Design, executed, and manages marketing programs, including both sell‑in and sell‑out activities.

Reviews and ensures compliance with government regulations.

Fulfills operational requirements by scheduling tasks, staff, and monitoring outcomes.

Supports employee performance through coaching, discipline, planning, monitoring, and evaluation.

Contributes to overall team success by performing related duties as needed.

Qualifications

Candidate must be possess a Bachelor's Degree in any major.

At least 5 Year(s) of working experience preferably in marketing/product planning and related function(s).

Have a good knowledge about AC/Washing Machine/Refrigerant/TV/etc.

Knowing how and what factors can affect perception of products especially in consumer goods.

Fluency in English, Plus point if fluent in Mandarin.

Thriving at Microsoft office (Power point/Excel/Word).

Presentable, articulate, and excellent communication skill.

Good negotiation, detailed oriented & numbers friendly.

Good knowledge in product management, store management, retail, product policy, and PSI.

Good knowledge for budgeting and product pricing.

Must know how and what factors can affect perception product especially in home appliances electronics company.

Love and enjoy all things about the product planning.

Placement : Head Office - North Jakarta

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Product Management, Strategy/Planning, and Marketing

Computers and Electronics Manufacturing, Appliances, Electrical, and Electronics Manufacturing, and Retail Appliances, Electrical, and Electronic Equipment

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