Brand Marketing Manager

With over 2,400 outlets in 23 countries, Minor Food is one of the largest quick-service and casual dining restaurant chains in the Asia-Pacific region. We dedicate ourselves to diversifying and strengthening our portfolio of brands in order to increase our company's global presence. With a commitment to delivering customers unexceptional experiences with a 100% satisfaction rate and maximizing stakeholder values, we want to become a global leader in food service and restaurant operations.

Minor Food is seeking a passionate and motivated individual to join our team as a Brand Marketing Manager in Indonesia who is eager to contribute to the growth of our business and aspiring to join a leading global F&B player.

Key Responsibilities

Brand Strategy & Planning Develop and execute comprehensive brand strategies aligned with company goals and target market insights. Conduct market research, competitor analysis, and consumer trend analysis within the F&B industry. Define brand positioning, messaging frameworks, and communication guidelines. Collaborate with cross-functional teams to ensure brand consistency across all touchpoints. Support annual marketing planning, budgeting, and forecasting processes.

Campaign & Communication Management Plan, implement, and evaluate integrated marketing campaigns (online & offline). Oversee content development for advertising, digital platforms, social media, and in-store branding. Ensure campaigns reflect brand identity, tone, and strategic direction. Coordinate promotional activities, seasonal campaigns, and product-related activations. Work closely with digital, PR, and creative teams to optimize campaign effectiveness.

Product & Innovation Support Collaborate with Product Development and R&D teams to support new product launches. Develop go-to-market strategies including launch timelines, messaging, and promotional plans. Conduct consumer insights analysis to identify opportunities for product innovation or improvement. Ensure packaging, labeling, and product communication align with brand standards and regulations.

Agency & Stakeholder Management Manage relationships with external partners such as creative agencies, media agencies, PR firms, and production vendors. Prepare clear briefs, evaluate proposals, and monitor deliverables to ensure quality and timeliness. Coordinate with internal stakeholders including Sales, Operations, Supply Chain, and Finance to align brand initiatives. Monitor project timelines, budgets, and execution progress.

Brand Performance Monitoring Track, analyze, and report brand performance metrics (brand awareness, engagement, sales impact, ROI, campaign KPIs). Utilize data insights to optimize marketing strategies and improve future campaigns. Prepare regular reports and presentations for management review. Monitor market feedback, customer sentiment, and competitor activities.

Qualifications & Requirements Bachelor’s degree in Marketing, Business, Communications, or related field. Minimum

3 years

experience as a Brand Marketing Manager, preferably in F&B, FMCG, or consumer goods industry. Strong analytical skills with ability to interpret data and market insights. Excellent project management and communication skills. Experience managing marketing campaigns and agencies. Creative thinker with strong attention to detail and brand sensitivity. Proficiency in marketing tools, analytics platforms, and Microsoft Office.