Commercial Marketing Senior Manager

Develop and execute integrated marketing plans that align directly with sales targets and non-fare revenue goals

Lead the creation of high-impact sales kits, pitch decks, and partnership proposals to support business development teams in winning new clients

Conduct in-depth research on market trends & revenue analysis, competitor pricing, and customer preferences to identify new commercial opportunities and optimize product positioning

Collaborate across departments (Sales, Product, Finance, and Creative) to ensure all marketing initiatives contribute to the bottom line

Establish frameworks to track performance marketingROI, lead conversion rates, and partnership pipeline performance

Oversee significant marketing budgets

Manage and mentor a team of marketing professionals, fostering a culture of accountability and results-driven performance

Reporting to Head of Marketing

Jakarta, ID

Requirements

Bachelor’s degree in Marketing or Business

Experience 7 years in commercial marketing, with at least 3 years in a leadership or commercial-facing role & preferable from F&B or FMCG industries

Proven track record of developing and executing successful commercial strategies

Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions

Exceptional storytelling and presentation skills, with the ability to influence senior leadership and external partners.

Proficiency in using data (e.g., Google Analytics, CRM data, Salesforce) to drive strategic decisions

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