Content Creator Specialist (B2B Software)

Content Creator Specialist (B2B Software) The Content Creator Specialist is responsible for planning, producing, and managing high-quality content that builds credibility, trust, and demand for B2B software products (ERP, HRIS, POS). This role focuses on creating educational, insight-driven, and conversion-oriented content for decision makers such as Business Owners, Directors, Heads of Operations, HR, Finance, and IT.

Key Responsibilities Develop content ideas and narratives (end-to-end) based on product positioning, business pain points, and the customer journey

Paham soal (TOFU–MOFU–BOFU). (nice to have)

Create content for multiple channels, including:

LinkedIn, Website/Blog, Landing Pages, Email Campaigns, Sales Materials, and Digital Ads.

Produce educational and value-driven content such as:

Industry insights and trends

Use cases and workflow explanations

Problem and solution narratives

Product value propositions

Collaborate closely with Product, Sales, and Marketing teams to ensure content aligns with business strategy and sales objectives.

Manage content calendars and ensure consistency in tone, messaging, and quality.

Paham konten pillar, content management (nice to have).

Optimize content based on performance metrics (engagement, CTR, lead quality), not just vanity metrics.

Translate complex topics (systems, processes, ERP workflows) into clear, concise, and market-friendly content.

Required Qualifications 1–3 years of experience as a Content Creator, Content Marketing Specialist, or Copywriter (B2B or SaaS experience is a strong plus).

Strong ability to write problem-driven content, not purely promotional copy.

Solid understanding of B2B marketing funnels and buyer personas.

Able to execute content based on clear briefs, objectives, and messaging frameworks.

Comfortable working with technical or system-related topics (ERP, HRIS, automation, workflows).

Preferred / Plus Qualifications Experience in

software, SaaS, ERP, HRIS, or technology consulting

industry

Familiarity with tools such as Figma, Notion, or CMS platforms.

We are a well-known company for providing Innovative Information Technology Services in the country. As an ERP solution provider, we recognize the importance of enterprises, productivity and efficiency. An automated solution that supports businesses recurring tasks will encourage their greatest potential to compete in the global market.

It’s been 2 years that we are into this market and we can proudly say that we are pioneer in our field. We have our offices spread all over the major cities in Indonesia such as Jakarta, balikpapan, Samarinda and Makassar to name few. Our Head Quarter located at Indonesia Capital City, Jakarta. That is why, in 2019, we took the opportunity to set up a cloud-based system that automates end-to-end business operations.

We have gladly served satisfied clients from various industries with our best solutions. But we are not stopping there. We understand that each company has its own unique operations that make it stand out.

Our clients trust us for our capability to develop a system that complies with their regular and specific regulations. This motivates us to bring the benefits of ERP software to a greater range of industries and solutions.

We strongly believe that each software product should have its own life. Just like you,

we’re not satisfied with merely existing, we grab onto exciting ideas and make them a reality

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