Campaign & Activation Senior Associate

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Campaign & Activation Senior Associate

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Qoala . The Campaign & Activation Senior Associate is responsible for the hands‑on planning, coordination, and execution of marketing campaigns and on‑ground activations across all Lines of Business within Qoala Plus. The role ensures initiatives designed to engage agents, partners, and customers are effectively implemented, monitored, and optimised to drive sustainable growth. Responsibilities

Execute campaign frameworks developed by senior leadership into actionable plans and timelines, ensuring all assets and executions align with brand, compliance, and budget standards. Manage campaign budgets, ensuring accurate disbursements, cost efficiency, and proper documentation. Coordinate creative, content, and channel execution with internal teams (Marketing, Product, Data, Sales) and external partners. Monitor campaign performance, track key metrics (reach, engagement, conversion), and recommend optimisation strategies. Build and maintain relationships with insurers and external partners to drive participation, sponsorship and collaboration in joint marketing initiatives. Support partner engagement in Qoala Loyalty Programs, including proposing new program ideas for the Employee Dashboard and coordinating with internal stakeholders on implementation and promotion. Prepare post‑campaign reports and insights to inform future initiatives and strategic decisions. Plan and execute agent and partner engagement events, on‑ground activations and product awareness activities. Manage event logistics, vendor coordination and stakeholder communication to ensure smooth execution. Handle merchandise planning and distribution as engagement tools (gimmicks) to enhance agent participation and campaign visibility. Track activation results (e.g. agent participation, lead generation, sales uplift) and prepare post‑activation summaries. Provide insights and recommendations to enhance future activation effectiveness. Serve as the execution bridge between Growth, Marketing, Product and Data teams. Maintain dashboards and reports summarising campaign and activation outcomes. Support documentation, stakeholder updates and continuous improvement initiatives. Requirements

Bachelor’s degree in Marketing, Business or a related field. 2‑4 years experience in marketing campaign management or activation roles, preferably in digital or insurance industries. Strong project management, stakeholder coordination and analytical skills. Proficiency in digital marketing tools and performance tracking. Seniority level

Mid‑Senior level Employment type

Full‑time Job function

Marketing and Sales IT Services and IT Consulting and Insurance

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