Aquaculture - Commercial Marketing Manager

About Our Client The client is a global leader in sustainable aquaculture, specializing in premium seafood products with a strong focus on responsible farming and environmental stewardship. They operate across multiple regions, including Asia, and are known for combining high-quality standards with a commitment to social and ecological sustainability—making them a trusted partner for retailers, food service, and consumers seeking ethically sourced products.

Job Description Key Responsibilities

Regional Marketing Strategy & GTM Leadership

Develop and execute comprehensive Go-to-Market strategies tailored to SEA and EA markets.

Localize global product concepts and create regional value propositions.

Identify growth pockets, channel opportunities, and category trends.

Growth Acceleration & Demand Generation

Design customer-journey-based marketing funnels across channels.

Drive sustainable growth in awareness, trial, conversion, and loyalty.

Cross-Channel Marketing Execution

Develop integrated marketing plans across retail, e-commerce, digital, and trade marketing.

Oversee campaign planning, execution, tracking, and optimization.

Market & Consumer Insights

Gather and translate consumer insights and market data into actionable strategies.

Evaluate pricing, competitive landscape, and channel performance.

Regional Business Development Support

Partner with commercial teams for customer acquisition and channel expansion.

Build business cases for new opportunities.

Hands-On Leadership

Operate with an entrepreneurial mindset and build processes in early-stage markets.

Work cross-functionally with Sales, Supply Chain, Operations, and Global Marketing.

Product & Portfolio Management

Support global teams in regional NPD prioritization and feasibility.

Adapt packaging, claims, pricing, and positioning to local needs.

Trade Marketing & Channel Activation

Develop trade marketing programs to support distributor performance.

Lead category development initiatives with key channel partners.

The Successful Applicant Essential

Bachelor's degree in Marketing, Business, or related field.

Minimum 5 years in marketing roles within SEA or EA.

Proven Go-to-Market success in fast-moving categories.

Experience in B2B and B2C marketing, private label & branded.

Cross-channel marketing experience (retail, digital, e-commerce).

Fluent in English.

Preferred

Master's degree (MBA).

Certifications in digital marketing, brand strategy, or insights.

Experience in food, FMCG, or seafood.

Experience in matrix/global organizations.

Additional Asian language(s).

What's on Offer

Opportunity to shape and scale a region from the ground up.

Work in a dynamic, global environment with cross-functional collaboration.

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