Own Brand Marketing Asst. Manager

The opportunity PT Duta Intidaya, Tbk. (Watsons Indonesia) is seeking an Own Brand Marketing Assistant Manager to join our dynamic team in South Jakarta, Jakarta. This full-time role will be responsible for driving the marketing and brand strategy for our own branded products, ensuring they resonate with our customers and stand out in the market.

Key responsibilities

Develop and execute strategic marketing plans to promote our own branded product lines

Collaborate with cross-functional teams to create engaging marketing campaigns and content

Analyse market trends and customer insights to identify opportunities for our own brands

Manage the brand identity and positioning of our own products to ensure consistency

Monitor and report on the performance of own brand marketing initiatives

Stay up-to-date with industry best practices and competitor activity

Support the Own Brand Manager in all aspects of brand management

What we're looking for

3-5 years of experience in brand management or marketing, preferably in the retail or FMCG industry

Strong understanding of branding principles and the ability to craft compelling brand narratives

Excellent analytical skills to interpret market data and customer insights

Proficient in developing and executing integrated marketing campaigns across multiple channels

Creative problem-solving skills and a proven track record of driving results

Effective communication and stakeholder management abilities

Bachelor's degree in Marketing, Communications, or a related field

Demonstrated professional proficiency in written and verbal English

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