Brand Development Manager

Location: Gently, Kota Tangerang Selatan, Banten, Indonesia

Brand Development Manager We are seeking a highly strategic and analytical Brand Development Manager to partner with management and the founder in shaping the future of our brands and new product pipelines. This role bridges brand strategy and business growth, ensuring that every new product initiative aligns with consumer needs, market trends, and competitive opportunities. The Brand Development Manager will be responsible for conducting market research, identifying white space opportunities, managing product development timelines, and coordinating cross-functional teams to bring innovations to market successfully.

Qualifications & Requirements

Bachelor’s degree in Marketing, Business, or related field

5 years of experience in brand management, product development, or innovation (preferably in FMCG, consumer healthcare, or beauty industries)

Strong understanding of consumer insight development, category management, and brand strategy

Proven experience managing cross-functional projects and leading innovation from concept to launch

Excellent analytical, strategic thinking, and problem-solving skills

Strong communication and presentation abilities, capable of influencing senior stakeholders

Familiarity with financial feasibility analysis, P&L thinking, and project management tools

Key Responsibilities Brand & Business Strategy

Partner with management and the founder to translate brand vision and business objectives into clear product development strategies

Identify and evaluate new growth opportunities by analyzing consumer needs, emerging trends, and competitor strategies

Build business cases for new product initiatives, including positioning, target consumer, pricing, and go-to-market recommendations

Support long brand portfolio planning and innovation roadmaps

Market Research & Insight Development

Conduct and synthesize consumer, category, and competitive research to uncover white space opportunities

Translate insights into actionable recommendations for new products or brand extensions

Monitor global and local market dynamics to ensure the company stays ahead of industry trends

Product Development Management

Oversee the new product development (NPD) process from ideation through launch

Develop and maintain gating documents, timelines, and feasibility studies to ensure projects are delivered on time, within budget, and aligned with brand strategy

Work closely with Brand Building Manager, R&D, supply chain, and finance to ensure product concepts are both consumer-relevant and financially viable

Ensure packaging, formulations, and claims support brand positioning and consumer expectations

Cross-Functional Collaboration

Act as the central liaison between marketing, R&D, operations, and sales for all innovation projects

Facilitate clear communication and decision-making across teams to resolve bottlenecks quickly

Prepare and present project updates and recommendations to senior management and stakeholders

Performance Tracking & Optimization

Track performance of newly launched products and provide post-launch evaluation reports

Identify lessons learned and continuously improve the product development process

Support management in building KPIs and dashboards to measure brand growth through innovation

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing

Industries Personal Care Product Manufacturing

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