Digital Marketing Specialist

About Marktivo

Marktivo is a performance marketing agency that functions as a direct revenue partner for our clients. We don't deal in vanity metrics or \"visibility\" for the sake of it. We combine data-led strategy with AI-armed execution to turn marketing spend into measurable growth—focusing exclusively on leads, bookings, and revenue. We are a high-standard, high-output team where strategy meets aggressive execution.

The Role

We are looking for a

Digital Marketing Specialist

who is more than just a \"platform manager.\" You are a growth architect who understands how to build, optimize, and scale digital funnels. This role is for someone who can bridge the gap between high-level strategy and technical execution. You won't just be managing ads; you will be responsible for the performance of the entire conversion path.

Key Responsibilities

Performance Strategy & Execution:

Design and deploy multi-channel digital campaigns (Meta, Google, etc.) focused on high-intent lead generation and revenue. Funnel Optimization:

Analyze and optimize the entire user journey—from the first ad impression to the final conversion—ensuring every touchpoint is geared toward ROI. AI-Driven Implementation:

Leverage AI tools to accelerate content production, campaign testing, and data analysis to stay ahead of the traditional agency curve. Data Intelligence:

Move beyond basic reporting. You will interpret data to identify bottlenecks and opportunities, providing actionable insights that dictate the next 7 days of strategy. Creative Briefing:

Collaborate with the creative team to ensure ad assets are not just \"pretty,\" but are scientifically designed to convert based on performance data.

Who You Are

Outcome-Obsessed:

You care about the bottom line, not the click-through rate. You understand that a \"successful\" campaign is only one that makes the client more money. Technical & Strategic:

You can jump into the weeds of a tracking pixel or a GTM setup, but you also understand the psychology of a high-converting offer. Fast & Adaptive:

You thrive in a startup environment. You prefer \"done and iterating\" over \"perfect and stagnant.\" Ownership Mindset:

You don't wait for a task list. You see a performance dip and you fix it before the client even notices.

Requirements

3+ years of proven experience in performance marketing (Agency experience preferred). Deep technical proficiency in Meta Ads Manager, Google Ads, and CRM integrations. Strong understanding of conversion rate optimization (CRO) and landing page psychology. Excellent English communication skills (written and verbal). Experience with AI tools for marketing workflow automation is a significant plus.