Senior Director of Public Relations and Marketing

Senior Director of Public Relations and Marketing Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world‑class employee experience and company culture.

About the location Four Seasons Resort Bali at Jimbaran Bay is proud to provide our guests with the highest standards of luxury and personalized service. Located on the southern tip of the island of Bali on the northeast slopes of the Bukit peninsula, the resort features luxuriously appointed private villas built into a gently terraced hillside named Bukit Permai (“beautiful hill”).

Professional Experience

Extensive leadership experience in both public relations and marketing disciplines, ideally within luxury hospitality and/or luxury goods/services.

Proven ability to develop and execute integrated content strategies across paid, owned, and earned channels to deliver measurable outcomes and optimize ROI.

Skilled in managing agency relationships, including defining scopes, KPIs, and governance.

Experience in overseeing paid media and SEO strategies, interpreting performance dashboards, and partnering with agencies to optimize initiatives.

Education Bachelor’s degree in Communications, Public Relations, Marketing, or a related field; or equivalent experience.

Experience Minimum 8–10 years of experience in public relations and marketing, including leadership responsibilities; luxury hospitality or related industry experience preferred.

Position Outline Strategy, Planning & Performance

Develop and lead the annual PR and Marketing strategy and supporting channel plans aligned with commercial goals and property priorities.

Lead the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, and on‑property activations.

Identify and analyze seasonal trends, key moments, priority feeder markets, and target audiences to inform annual marketing and campaign planning.

Apply market intelligence, consumer trends, guest insights, and competitive analysis to guide positioning and data‑driven decision‑making.

Oversee planning, allocation, and tracking of Advertising & Promotion (A&P) investments within the property’s P&L.

Establish and monitor a local measurement framework (KPIs); track Property Scorecard metrics; conduct post‑campaign analysis.

Deliver comprehensive performance reporting across all channels; apply insights to refine strategies and optimize future initiatives.

Set and manage annual budgets with disciplined financial accountability.

Maximize adoption of global brand initiatives and campaigns in local and feeder markets.

Champion brand stewardship at the property level by ensuring consistent execution of brand guidelines with local relevance.

Public Relations and Reputation Management

Build and maintain strong relationships with tier‑one local, regional, and international media through proactive pitching, press trips, and immersive experiences.

Maintain an up‑to‑date Press Room with media materials and property assets aligned to strategic narratives.

Direct local PR agency work: define scopes, expectations, and success measures.

Support the designated property spokesperson (GM) with strategic guidance, interview preparation, and media engagement facilitation.

Develop and execute an annual awards strategy aligned with brand priorities.

Act as a strategic advisor on crisis communications and reputation management.

Maintain and activate a crisis communications plan, leading cross‑functional messaging during issues.

Support community relations and Four Seasons for Good initiatives.

Integrated Marketing and Digital Media

Lead integrated marketing campaigns across paid, owned, and earned channels to drive reach, conversion, and aspiration.

Define and activate the property’s unique positioning through compelling storytelling and creative expression.

Manage production and coordination of property photo and video shoots.

Identify, negotiate, and activate strategic brand collaborations.

Develop and execute social media and owned‑channel content strategies; create influencer and content creator programs.

Establish digital performance growth goals across SEO, PPC, paid social, display, and programmatic.

Interpret performance dashboards and partner with agencies to optimize performance in real time.

Maintain and optimize owned web content across Four Seasons digital platforms.

Execute marketing initiatives for on‑property activations and guest experiences aligned with brand positioning.

Guide CRM‑driven acquisition and retention strategies.

Oversee translation and localization of content.

Leadership and Cross‑Functional

Lead, coach, and develop PR and Marketing team members.

Build cross‑functional partnerships with Operations, Sales, Revenue Management, and Finance.

Collaborate with Regional and Corporate Commercial teams.

Act as a key strategic partner on property.

Demonstrate strong stakeholder management skills.

Competencies, Skills and Knowledge Key Competencies

Strong leadership and ability to inspire and develop high‑performing teams.

Exceptional stakeholder management and influencing skills.

Collaborative approach with skill in building solid relationships.

Strategic mindset combined with strong tactical execution capability.

Creative thinking and ability to translate ideas into innovative campaigns.

Critical thinking and sound decision‑making under pressure.

High level of organization with attention to detail.

Resilience and adaptability in a fast‑paced environment.

Commitment to innovation and continuous improvement.

Financial acumen with expertise in budget management and negotiation.

Technical Skills and Knowledge

Excellent written and verbal communication skills.

In‑depth understanding of affluent consumer behavior and luxury brand standards.

Ability to interpret market intelligence and consumer insights to inform strategy.

Expertise in integrated PR and marketing strategies across Paid, Owned, and Earned channels.

Proficiency in reputation management and crisis communications.

Comprehensive knowledge of media landscape, and best practices locally and in key feeder markets.

Understanding of social and digital channels, including Owned Social, SEO, PPC, Paid Social, Display, and Programmatic.

Proven ability to optimize paid media investments for ROI and conversion.

Familiarity with CRM acquisition and retention strategies.

Experience with integrated marketing management and measurement tools.

Strong creative judgment for evaluating visual and written content.

Key Relationships Internal Relationships

General Manager

Commercial Director

Director of Revenue Management

Director of Sales

Planning Committee

On‑property Department Heads

Regional PR and Marketing leads

Global Commercial Team

External Relationships

Media and influencers

PR and Marketing agencies

Owner/developers/asset managers

Collaborators

Tourism Boards

Destination Promotion Authorities

What we offer

Competitive salary, wages, and a comprehensive benefits package.

Excellent training and development opportunities.

Complimentary accommodation at other Four Seasons hotels and resorts.

Complimentary dry cleaning for employee uniforms.

Complimentary employee meals.

An opportunity to build a life‑long career with global potential and a real sense of pride in work well done.

Schedule & Hours

This is a full‑time position.

Usual administrative shifts but may vary upon operation needs.

The management level for this position is: Operations – Department Head.

The vacancy applies for Expat.

Only short‑listed applicants will be notified.

Hotel & Accommodation Services 101-1,000 employees.

Times change, but our dedication to perfecting the travel experience never will. Our highly personalised 24‑hour service, combined with authentic, elegant surroundings of the highest quality, embodies a home away from home for those who know and appreciate the best. As the company has grown from one hotel to 90+ in 38 countries, our deeply instilled culture, personified by our employees, continues to get stronger. Over 50 years, our people have built an unrivalled depth of reliability, trust and connection with our guests – a connection we will steadfastly uphold, now and always.

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