Marketing Manager

Responsibilities

Develop the annual and quarterly marketing roadmap aligned with business goals

Define brand positioning, messaging frameworks, and communication tone

Lead campaign planning from ideation to execution, ensuring 360° integration across channels

Oversee content strategy across relevant platforms

Lead product launch campaigns, seasonal campaigns, brand days, and partnerships

Build campaign briefs, objectives, KPIs, timelines, and success metrics

Track weekly and monthly marketing performance across channels

Analyze ROI, cost efficiency, sales contribution, traffic lift, and engagement metrics

Manage a lean marketing team with clear OKRs and performance tracking

Maintain cross‑functional alignment across operations, product, creative, and business teams

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related fields

Minimum 3–5 years of marketing experience (consumer brand, D2C brands preferred)

Strong understanding of social media (IG, TikTok), content formats, and digital marketing fundamentals

Ability to translate business goals into actionable marketing plans

Strong analytical skills for reading data, understanding KPIs, and making decisions

Excellent communication, presentation, and leadership skills

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Art/Creative, and Strategy/Planning

Industries

Computer Games, Computer Hardware Manufacturing, and Wholesale Computer Equipment

South Jakarta, Jakarta, Indonesia

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