Job Description
TikTok Shop by Tokopedia - Category Strategist, FMCG (Indonesia)
Responsibilities
Dissemble goals, formulate budget plans, and transforming goals into executable plans.
Formulate the go-to-market, seller/brand growth and merchandise strategy for the market; evaluate and evolve the strategy to meet business needs.
Build and monitor the operational index, and work closely with the data team to optimize the data products.
Monitor the merchant ecosystem; discover high-potential merchants and explosive new product opportunities; while being alert with risks.
Help business growth through product optimization, merchant governance and data analysis; Understand e-commerce or live broadcast field is a plus.
Implement and manage important merchant strategies.
Qualifications
Minimum Qualifications
Minimum Bachelor's degree or above
2-5 years of experience in e-commerce platform, consulting firm or internet strategy, industry or market research and business analytics with eCommerce relevant experience
Preferred Qualifications
Strong analytic, logical and problem solving skills with good attention to detail
Big picture thinking, structured, organized, and experienced in managing projects in different scales (planning, root cause identification, risk mitigation, and process optimization)
Adaptable, fast learner, highly motivated, and versatile player with some exposure in ops and commercial
Seniority Level
Mid-Senior level
Employment Type
Full-time
Job Function
Business Development and Sales
Industries
Technology, Information and Internet
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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Job Details
Posted Date:
December 8, 2025
Job Type:
Retail
Location:
Jakarta, Indonesia
Company:
TikTok
Ready to Apply?
Don't miss this opportunity! Apply now and join our team.