Strategic Planner Lead

Job Opportunity: Strategic Planner Lead at StickEarn Join to apply for the Strategic Planner Lead role at StickEarn.

4 days ago Be among the first 25 applicants

About StickEarn StickEarn is an advertising technology company on a mission to transform Out-of-Home (OOH) advertising through technology, data, and creativity. We empower brands, agencies, and media owners to create impactful advertising experiences across Indonesia.

What You’ll Do

Develop Integrated Media Strategies: Craft consultative campaign strategies that align with client objectives, audience behaviors, and industry trends, leveraging both creativity and data.

Insight to Creativity: Translate market research, data, and audience insights into compelling campaign ideas and proposals that resonate with brands.

Thought Partnership: Act as a strategic advisor to sales and clients—asking the right questions, challenging assumptions, and providing innovative media solutions.

Creative Planning: Work closely with creative and campaign teams to design cross‑channel plans (OOH, DOOH, experiential, and multi‑channel) that are both impactful and measurable.

Market & Category Analysis: Conduct competitor analysis, category deep-dives, and cross‑market evaluations to sharpen campaign recommendations.

Team Leadership: Lead, mentor, and upskill a team of 3–4 media planners, guiding them to adopt a consultative, insight-led, and creative approach in every client proposal.

Cross‑Functional Collaboration: Partner with sales, supply, creative, and research teams to create holistic campaign strategies.

Budget Management: Manage campaign budgets with accountability, ensuring efficiency while maximizing campaign impact.

Measurement & Learning: Build frameworks to evaluate campaign success, create post‑campaign reports, and provide recommendations for optimization.

Trendspotting: Continuously track OOH, DOOH, and marketing innovation trends, bringing new ideas and approaches that keep StickEarn ahead.

✅ What We’re Looking For

Bachelor’s degree in Advertising, Marketing, Communication, Business, Statistics, or related fields.

5+ years of experience in strategic planning, media planning, or brand strategy—agency or adtech background preferred (OOH/DOOH experience is a plus).

Strong analytical ability: able to interpret data, research, and attribution models, then turn them into actionable strategies and compelling stories.

Creative thinker with proven ability to develop innovative, insight-driven campaign ideas.

Hands‑on experience with media planning tools, research frameworks, and audience insights platforms.

Skilled at consulting and presenting strategies to senior stakeholders and decision-makers with confidence and clarity.

Proven leadership and mentoring skills, with experience guiding and growing a small team.

Excellent communication skills in English and Bahasa Indonesia, both written and spoken.

Strong understanding of advertising trends in Indonesia and globally, especially in OOH, DOOH, and integrated campaigns.

Naturally curious, collaborative, and consultative mindset—always looking for new ways to push strategy forward.

What We Offer

Flexibility with our hybrid working setup

Private insurance to keep you covered

Training budget & laptop ownership program to boost your productivity & growth

Competitive compensation package with performance bonus.

Flexible & anniversary leaves to support work‑life balance and celebrate milestones

Only shortlisted candidates will be contacted.

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Other

Industries Advertising Services

If you’re a strategic thinker with a creative edge and a passion for turning data into impactful campaign ideas, we’d love to meet you. Join us at StickEarn and help shape the future of OOH advertising!

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