Trade Marketing Specialist

Responsibilities

Develop and implement trade marketing strategies to enhance brand visibility and drive sales at retail locations. Collaborate with sales operation team and marketing teams to create promotional campaigns tailored to specific markets and customers. Develop annual trade marketing budgets based on sales forecasts, promotional activities, and market trends. Manage financial resources allocated for trade marketing activities, including planning, executing, and monitoring budgets to ensure effective use of funds in promoting products at the retail level. Analyze market trends, customer needs, and competitive landscape to identify opportunities for growth. Manage the execution of in-store promotions, merchandising, and point-of-sale materials. Monitor and evaluate the effectiveness of trade marketing initiatives, adjusting strategies as necessary. Build and maintain relationships with key retailers and distributors to maximize product placement and visibility. Prepare regular reports on trade marketing performance and provide insights to senior management. Qualifications

Bachelor’s degree in any field. 3-5 years of experience in trade marketing, sales, or a related role within the consumer goods industry. Strong analytical skills and the ability to interpret data to make informed decisions. Excellent communication and interpersonal skills, with strong consumer insight. Proven ability to work collaboratively across various teams and functions.

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