Brand Marketing Specialist

We are looking for an experienced brand marketing specialist to develop and strengthen our disposable vape and liquid product brands. This role is responsible for formulating marketing strategies and executing effective and compliant marketing campaigns. The position requires strong analytical skills, creativity, and leadership to work across teams.

Responsibilities

Develop brand strategies including positioning, target audience, and key messaging

Develop marketing campaign strategies

Conduct market analysis, natural health trends, and competitor analysis for strategic recommendations

Maintain consistency with brand guidelines and brand identity

Qualifications

Minimum Bachelor's degree in Marketing, Communications, or Business

Minimum 1 year of experience as a marketing professional (plus if in vape industry)

Proficient in brand strategy, market analysis, and consumer insights

Experienced in managing campaigns, KOLs, and content marketing

Possessing leadership skills, good communication abilities, and the ability to coordinate across teams

Understanding the customer journey and marketing funnel

Key Performance Indicators (KPI)

Increased brand awareness, engagement, and brand preference

Brand sales growth and market share

Successful launch of the new product according to the initial timeline and targets

Budget effectiveness and ROI/ROAS achievement, KOL performance, digital content, and campaign funnel

Cross‑team project completed on time

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