Job Description
Join Axon and be a Force for Good.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast‑paced, challenging and meaningful. Here, you’ll take ownership and drive real change, constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact
The
Regional Sales Director, Asia
is responsible for managing a team of account managers who sell the Axon product line of less lethal weapons and software solutions to public safety agencies, and for growing Axon’s business across Asia. Success in this role requires the ability to simplify complex solutions, maintain executive relationships, manage multi‑layered stakeholder environments, and drive Axon teams toward outcomes.
Your Day‑to‑Day
Manage a team of Account Managers and grow bookings, pipeline, and customer satisfaction to achieve Axon’s strategic objectives.
Develop and maintain client relationships to ultimately drive new opportunities and growth.
Develop and execute account strategy by collaborating with the account team to deliver stronger, more relevant value propositions.
Lead strategic meetings with senior officials to drive higher‑level relationships.
Partner with Axon’s support teams (Product, Marketing, Government Affairs, Legal, Finance) to guide product‑market‑fit and develop a joint strategy for regional growth.
Work with and bring in experts/specialists where required.
Develop a go‑to‑market strategy based on data (including TAM, capture potential, and product‑market‑fit analysis).
Own accurate forecasting and keep leadership updated on account status.
Maintain strong Salesforce hygiene: timely updates, clean data, and consistent pipeline discipline.
Track customer activity in internal systems to execute on account strategy and identify additional opportunities.
Basic Qualifications
10+ years of demonstrated successful customer‑facing Software or Technical Sales Experience.
5+ years of demonstrated leadership of sales teams.
10+ years’ experience managing a book of major accounts or consultative sales experience.
Verbal and written fluency in English and other Asian languages is a plus.
Able to travel 50%+ of the month, including overnight travel.
Data management experience using Salesforce (preferred) or similar CRM.
Preferred Qualifications
Startup experience & vertical industry exposure.
Able to clearly and directly articulate complex solution offerings.
Team player: collaborate regularly with various team members.
Ready to drive the territory and your team.
Don’t meet every single requirement? That’s ok. At Axon, we Aim Far. We think big with a long‑term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs.
Some roles may also require legal eligibility to work in a firearms environment.
We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.
Axon’s mission is to Protect Life and is committed to the well‑being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal‑opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent—regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances—and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
Seniority level
Director
Employment type
Full‑time
Job function
Sales and Business Development
Industries
Software Development
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