Marketing Brand Specialist

Key Responsibilities

Develop and execute brand marketing strategies aligned with target consumers and brand positioning

Plan, manage, and evaluate integrated marketing campaigns (ATL, BTL, and Digital)

Conduct market, consumer, and competitor analysis to support brand decision‑making

Manage brand communication including key messages, visual guidelines, and tone of voice

Collaborate with Sales, Trade Marketing, R&D, and external agencies (creative, digital, media)

Lead and support new product launches (NPD), including concept development, packaging, and promotional activities

Monitor and analyze campaign performance using relevant KPIs (brand health, awareness, penetration, and sales impact)

Manage brand marketing budgets effectively and efficiently

Prepare regular performance reports and presentations for management

Qualifications & Requirements

Bachelor’s degree in Marketing, Business, Communication, or a related field

Minimum 3 years of experience in Brand Marketing, Marketing Specialist, or similar roles

Experience in FMCG, especially snack or food categories, is highly preferred

Strong understanding of brand management, consumer insights, and marketing communications

Strong analytical skills with experience in market research and performance analysis

Excellent communication, presentation, and stakeholder management skills

Creative, detail‑oriented, and able to manage multiple projects under tight deadlines

Ability to work independently as well as collaboratively in a team environment

Placement Area Product: Biscuits and Snack Foods

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