Digital Marketing (CRM & Campaign)

Responsibilities

Plan, develop, and execute CRM and campaign strategies to drive user acquisition, activation, and monthly active users (MAU)

Manage and deploy monthly or seasonal campaigns across digital channels using engagement platforms and internal CMS

Build audience segmentation and targeting strategies based on user behavior and campaign objectives

Manage and work with marketing tools such as engagement platforms, MMP, and analytics tools (e.g. Braze, AppsFlyer, or similar)

Coordinate campaign execution with internal teams to ensure timely and effective delivery

Monitor campaign performance and provide insights and analysis for optimization

Manage reward and incentive mechanics to support campaign effectiveness

Continuously improve campaign effectiveness through data-driven optimization

Requirements

Bachelor’s degree in marketing, communication, business, or related fields

1–3 years of experience in digital marketing, CRM, or campaign management

Experience working with engagement platforms, MMP, or similar marketing tools

Understanding of customer journey, digital funnels, and engagement metrics

Detail‑oriented, proactive, and able to manage multiple campaigns simultaneously

Strong team player with good communication and collaboration skills

Strong proficiency in English

Insurance & Superannuation 101-1,000 employees

South Jakarta, Jakarta, ID

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