Market Intelligence Senior Associate

A Market Intelligence Associate is responsible for helping organizations understand the external market landscape. It supports strategic decision-making by providing insights into market trends, customer behavior, competitive positioning, and emerging opportunities or threats. It involves gathering and analyzing information about the external business environment, including competitors, customers, and industry trends.

What you will do

Heavily involved in analyzing market trends to determine property grading for new potential locations, in collaboration with the Business Development team

Ensure that all properties that achieve a passing grade become the next Nebula

Analyzing and calculating the OCC and ARR to create comprehensive revenue projections for each new & existing location

Gathering and analyzing data from various ancillary sources to draft potential revenue projections

Conduct an on-site survey before the launch date of new branches to gather insights regarding demand, competitors, activities, F&B (Food and Beverage) offerings, culture, and GTM (Go-to-Market) strategies

Provide insights and recommendations to all relevant stakeholders to minimize the ramp-up period, crafting ideas, and formulate strategies for optimizing revenue based on the pre-live site survey results

Monitor industry trends, market dynamics, and competitor activities to provide timely insights

Main PIC for International Expansion secondary research (Growth side)

Generate customer profiles and personas through surveys and data analysis. Understand customer behavior, preferences, and pain points to support product development and marketing strategies

Investigate and analyze competitors' products, pricing, and marketing strategies. Provide detailed reports on competitor strengths and weaknesses, allowing Bobobox to make informed decisions

Monitor and follow up post-research initiatives with stakeholders

Conduct follow up research and formulate recommendations to boost the performance of post-research initiatives (if necessary)

Conduct strategic ad-hoc research for various stakeholders

Create report and formulate recommendations for various stakeholders

You will fit in this job if you

Bachelor’s degree in Business, Marketing, Economics, Data Science, or a related field

Proven experience in market research, business analysis, or a related role

Familiarity with data analysis, statistical tools, and data visualization, with the ability to interpret market data

Knowledge of market intelligence methodologies, market dynamics, trends, and competitive landscapes

Experience conducting primary and secondary market research, including survey design, data collection, and competitor analysis

Ability to present research findings and complex data in a clear and concise manner

Good written and verbal communication skills in English

Ability to work cross-functionally with Marketing, Operations, and Product teams

Willingness to travel frequently for business purposes

Have experience in travel, hospitality, OTA, or lifestyle industry is a plus

Have experience in basic dashboarding (Looker, Metabase) and SQL skill is a plus

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