Assistant Brand Manager (GTM)

Responsibilities A go-to-market (GTM) manager is a dedicated person responsible for managing the go-to-market strategy, process of innovation, or product launch and controlling 360 distribution plans with 75% accuracy from data, business strategy, and market demand. He/she will work with cross-functional teams to ensure smooth launch operations. This position works closely with the Brand Director to set the strategic vision, aware of the investment, work on operational initiatives, and achieve launch goals as well as oversee overall performances. The Day-to-day Of This Position Is As Follows Generating customer insights: Generate in-depth insights by understanding customer needs using customer validation, buyer persona creation, customer building, and customer discovery techniques. Market benchmarking: Deploy learning strategies to gain more information about the market, such as market segmentation, market development, market refinement, and competitive intelligence analysis. Project planning: Outline the complete go-to-market strategy and project plan. Collaborate with our offline area team to ensure the success of market entry, establishment, and sustainable processes. Ensuring cross-functional collaboration: Steered cross-functional teams across sales, service, product, and creative development that is relevant, content, marketing, legal, operations, and finance. Evaluate ideas, motivate teams to meet deadlines, and ensure all-around alignment in the go-to-market process. Tracking launch progress: Define and set up measurement milestones, metrics, and key performance indicators (KPIs) for launch initiatives and activities.

Requirements Position Requirements Bachelor's degree in business administration, management, marketing, or equivalent. Fluent communication both spoken and written in Chinese and English is a must Minimum 3 years experience in the same or relevant position Team player and great interpersonal skills and with detailed and critical personality