Senior Growth Marketing

JAGO is looking for a Senior Growth Marketing Specialist to accelerate mobile app growth through paid acquisition and lifecycle marketing. This role owns the full funnel from acquiring high-quality users to driving retention, repeat usage, and reactivation.

This is a hands‑on senior IC role designed for someone who thrives on execution, experimentation, and measurable business impact without people‑management responsibilities.

WHAT YOU'LL DO

Plan, execute, and optimize paid acquisition campaigns (Mobile App Growth) across Meta Ads, Google App Campaigns (UAC), and other performance channels.

Own end-to-end campaign performance, focusing on CPI, CAC, activation rate, and first order conversion.

Run continuous A/B testing on creatives, audiences, and messaging to scale efficiently.

Manage lifecycle marketing initiatives, including onboarding, engagement, retention, and dormant user reactivation.

Execute push notification campaigns based on user behavior and product updates.

Analyze full-funnel performance (from install → activation → first purchase → repeat purchase) and translate insights into actionable growth experiments.

Collaborate closely with Product, Tech, Brand, Creative, CRM, and Operations teams to ensure growth initiatives align with business objectives.

WHAT WE'RE LOOKING FOR

3–7+ years of experience in growth marketing, performance marketing, or lifecycle/CRM marketing.

Strong hands‑on experience in mobile app marketing (B2C).

Proven ability in managing paid ads platforms (Meta, Google; TikTok is a plus).

Comfortable working with data, dashboards, and experimentation frameworks.

Experience in FnB, consumer tech, marketplace, or on‑demand platforms is highly preferred.

High ownership mindset with strong execution discipline.

East Jakarta, Jakarta, ID

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