Brand Marketing IP - Mall Mega Deals Senior Associate - Integrated Marketing (TikTok Shop by To[...]

Brand Marketing IP - Mall Mega Deals Senior Associate - Integrated Marketing (TikTok Shop by Tokopedia, Indonesia) About the Team The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

Responsibilities

Be responsible for the operation and management of the IP campaign‑Mall Mega Deal. As the POC, organize and manage project objectives and processes, and lead the team to achieve the goals from planning, creative brief, execution, to post‑campaign analysis.

Set goals, approach strategies, and short‑term and long‑term implementation plans for scenarios of LIVE, Short Video, and industry management, and ensure continuous iteration and accumulation.

Manage the implementation of strategies for specific projects, coordinate resources, and collaborate across stakeholders from end to end, working with internal account managers, creator managers, and other cross‑functional teams to ensure campaign alignment with business goals.

Conduct data analysis on campaign performance (including order and GMV targets) and solve problems with innovative ideas, partnerships, and activations that enhance campaign performance.

Stay updated on industry trends, competitor activities, and emerging marketing tools to keep campaigns innovative and effective.

Qualifications

Bachelor's degree in Marketing, Business, Communication, or a related field with a minimum of 3-5 years of experience in operation and management of marketing campaigns on e‑commerce platforms.

Thorough understanding of content e‑commerce characteristics, with good marketing sense and market insight ability.

Excellent strategic capabilities, continuous learning and innovation awareness, organizational coordination and communication skills, and self‑driven goal management.

Ability to control campaign risks, respond to sudden situations, formulate campaign goals, analyze and summarize.

Excellent communication and resource integration skills, pressure resistance, ability to deal with ambiguities and quickly drive results.

Preferred Qualifications Experience with managing eCommerce platform campaigns is a plus.

About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. To achieve this goal, we are committed to celebrating our diverse voices and creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Seniority Level Mid‑Senior level

Employment Type Full‑time

Job Function

Marketing and Sales

Industries: Technology, Information and Internet

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