Marketing Communication Specialist

Marketing Communication Specialist Responsibilities

Develop integrated marketing communication plans aligned with overall brand and business objectives. Identify key messages, target audiences, and appropriate communication channels. Align internal and external communication initiatives with brand positioning. Brand Management

Ensure consistent brand voice, visual identity, and messaging across all platforms. Manage brand guidelines and educate internal stakeholders on brand usage. Campaign Execution

Plan, coordinate, and execute marketing campaigns including product launches, seasonal promotions, and brand awareness initiatives. Work cross-functionally with product, sales, and digital teams to ensure message consistency. Oversee development of marketing materials: brochures, banners, catalogs, presentations, videos, etc. Oversee digital communication channels, ensuring engaging and consistent messaging. Collaborate with digital marketing team or agencies to run campaigns and monitor performance. Public Relations & Events

Manage media relations, write press releases, and coordinate interviews or media briefings. Organize trade shows, exhibitions, customer events, and internal communications programs. Manage marcom budget and ensure ROI on all campaigns. Liaise with external vendors: creative agencies, printing companies, PR firms, etc. Analytics & Reporting

Track and analyze campaign performance and communication effectiveness. Provide insights and recommendations for continuous improvement. Requirements

Marketing, Communications, Business or related field. Ideally 5 years’ experience in related fields. Experience managing digital campaigns, brand positioning, and media relations. Strong communication and storytelling skills (verbal and written). Excellent project management and organizational skills. Proficiency with tools like Adobe Creative Suite, CMS, email marketing platforms, and social media tools. Ability to lead cross-functional collaboration and external vendors. We Offer

The experience of an international company with a long history. The dynamism of a motivated team. A good remuneration and adapted social benefits.

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