Area Operation Manager

Confidential Recruitment – FMCG Group (Expansion Phase)

Position:

Area Operation Manager

Placement Area:

Bandung, Medan/ Palembang, Semarang/ Yogyakarta, Makassar/ Manado, Surabaya/ Bali.

Employment Type:

Full-time

✳

Headcount Type:

Additional – Expansion

About the Opportunity This role is part of a

confidential expansion initiative

within a fast-growing FMCG group operating in the personal care and beauty segment. As the business continues to strengthen its on-ground execution and retail presence, the organization is building a dedicated operations leadership layer to drive

sell-out performance, operational consistency, and brand excellence

at the area level.

The working environment is dynamic and execution-focused, requiring strong leadership, structured coordination, and the ability to manage multi-location operations effectively.

Role Summary The

Area Operation Manager

is responsible for overseeing end-to-end field operations within the assigned area, with a strong focus on

sell-out performance, team productivity, and in-store execution & out of store activation . This role leads frontliner teams and works closely with distributors, agencies, and internal stakeholders to ensure smooth operations and strong brand representation across retail channels.

The position combines

strategic planning

with

hands-on execution , ensuring commercial objectives are translated into effective on-ground actions.

Key Responsibilities Field Operations & Team Leadership

Lead and manage field execution teams, including

Beauty Advisors, SPG, Merchandisers, and Team Leaders , to ensure consistent performance and achievement of sell-out targets.

Set clear execution priorities and provide ongoing coaching to improve productivity and sales effectiveness.

Ensure operational discipline and alignment across all assigned outlets and activation locations.

Sales Execution & Area Performance

Own and drive

sell-out targets

within the assigned area.

Develop and implement area-level initiatives to increase sales, improve conversion, and enhance outlet productivity.

Monitor sales performance regularly and take corrective actions when needed.

Market & Channel Execution

Conduct ongoing

market and competitor monitoring

to identify trends, risks, and opportunities.

Translate insights into practical execution strategies tailored to different store formats and channels.

Execute channel strategies across

General Trade, Modern Trade, and Local Modern Trade .

In-Store & Out-of-Store Activation (BTL)

Plan, execute, and monitor

in-store activations , ensuring alignment with brand guidelines, promotional objectives, and sales targets.

Manage

out-of-store activations , including

BTL activities, mall-to-mall events, pop-up booths

to drive brand awareness and sell-out performance.

Coordinate with activation agencies, event partners, and internal teams to ensure smooth execution and timely delivery of activation programs.

Monitor activation effectiveness by tracking traffic, conversion, and sales results, and recommend improvements for future activities.

Ensure proper deployment, performance, and discipline of frontliner teams during activation periods.

In-Store Visibility Excellence & Store Owner Negotiation

Drive

optimal product visibility

across outlets, including

eye-level placement, gondola positioning, end-cap, cashier area, and high-traffic zones

to maximize shopper conversion.

Negotiate with

store owners and store PICs

to secure strategic display locations in line with brand priorities and commercial agreements.

Ensure visibility execution aligns with agreed trade terms, promotional programs, and activation plans.

Identify store-specific opportunities to improve

shelf share, facing, and display dominance

versus competitors.

Manage trade-offs and negotiations effectively by balancing

commercial objectives, store constraints, and long-term partnership value .

Monitor and evaluate in-store visibility performance, taking corrective actions when execution does not meet agreed standards.

Collaborate with distributors, merchandisers, and field teams to ensure visibility agreements are executed consistently and sustainably.

Stakeholder & Partner Management

Build and maintain effective working relationships with

distributors, agencies, and retail partners .

Coordinate closely with internal teams to ensure smooth execution, product availability, and operational support.

Explore collaboration opportunities with external partners to maximize sales impact and operational efficiency.

Operations & Budget Control

Oversee day-to-day operational activities to ensure efficiency and compliance with internal standards.

Manage

area-level operational and activation budgets

responsibly to support growth while maintaining cost control.

Ensure reporting accuracy and timely updates on sales, activation performance, and operational results.

Qualifications

Bachelor’s degree in Business, Management, or a related field.

Minimum

3 years

of experience in an Area Operations, Field Operations, or Commercial Execution role within the FMCG industry.

Background in

Personal Care, Skincare, or Beauty

categories is a strong advantage.

Strong understanding of retail execution and channel dynamics.

Established network and experience across

GT, MT, and Local Modern Trade , particularly within the assigned area.

Proven leadership capability in managing frontliner and field teams.

Strong communication, coordination, and presentation skills.

Results-oriented, resilient, and comfortable working in a fast-paced environment.

Fluent in

English

(written and spoken).

Willing to be based in the assigned area and travel as required.

Why Join

Opportunity to be part of a

confidential national expansion

within a reputable FMCG group.

High-ownership role with direct impact on sales execution and brand growth.

Exposure to a dynamic beauty and personal care business environment.

Collaborative working culture with strong cross-functional interaction.

Confidentiality Notice All information related to this recruitment process is

strictly confidential . Company details and further information will be shared only with shortlisted candidates at a later stage of the interview process.

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