Job Description
As an
International Marketing Team , you will be responsible to become drive international market expansion by leading market research, brand localization, channel partnerships, and regional marketing execution while ensuring performance, budget control, and cross-functional alignment across global markets.
What will you do?
1. International Market Development
Conduct market research to identify high-potential countries for expansion (e.g., Southeast Asia, the Middle East, and Western markets).
Analyze consumer trends, competitor products, pricing structures, and local food regulations.
Provide insights to management for market-entry prioritization.
2. Brand Localization & Strategy
Adapt Lemonilo’s brand positioning, communication, and product messaging to suit local cultures and preferences.
Develop localized marketing campaigns that highlight Lemonilo’s health benefits, natural ingredients, and Indonesian heritage.
Coordinate packaging and labeling adaptation per local regulation.
3. Channel Marketing & Partnerships
Collaborate with international distributors, importers, and key retail partners (modern trade and general trade).
Plan and execute joint marketing activities — sampling, in-store promotions, exhibitions, and digital activations.
Support B2B partners with marketing materials and brand guidelines.
4. Digital & Communication Management
Oversee digital marketing and PR initiatives across multiple regions (social media, KOLs, paid ads, e-commerce).
Ensure consistent brand tone and visuals across all global touchpoints.
Collaborate with creative and content teams for regional adaptations.
5. Performance & Budget Management
Define regional marketing KPIs (sales growth, awareness, engagement, ROI).
Monitor campaign results, consumer feedback, and distributor performance.
Manage international marketing budgets efficiently.
6. Cross-functional Collaboration
Work closely with Export Sales, R&D, Supply Chain, and Product Teams to align product innovation with international demand.
Coordinate with regulatory and quality assurance teams to ensure compliance in each export market.
What are we looking for?
Bachelor’s degree in
Marketing, International Business, or Management
(Master’s degree is a plus).
5–8 years of experience
in international marketing, export marketing, or brand management within
FMCG ,
food & beverage , or
health product
industries.
Proven track record of
developing and executing marketing strategies
for multiple international markets.
Experience collaborating with
distributors, importers, and retail chains
(Modern Trade & General Trade).
Familiarity with
regulatory requirements
for food export (e.g., halal certification, labeling, FDA/GACC approval, etc.) preferred.
Proficient in
English
(verbal and written).
Additional languages, such as
Mandarin,
are a plus.
Passionate about a
healthy lifestyle and sustainable food products.
Culturally adaptable and open-minded.
Collaborative, yet independent and proactive.
Strong sense of integrity and responsibility in representing Indonesian brands globally.
About Lemonilo
Since 2016, Lemonilo is a well-known leading health and wellness CPG (Consumer Packaged Goods) brand in Indonesia with a mission to make healthy living accessible through affordable, great-tasting products made with high standards and free from 100+ potentially harmful ingredients. Our products are distributed across more than 20,000 stores nationwide. We are growing fast and invite talents to build, learn, and create real impact at scale in a purpose-driven organization.
As a company, Lemonilo is also deeply committed to equity, inclusion, and diversity. We welcome all qualified applicants and consider them for employment regardless of gender, race, ethnicity, color, disability, political opinion, sexual orientation, age, religion, health status, or any other status protected by applicable law.
