Ecommerce Manager

Ecommerce Manager page is loaded## Ecommerce Managerlocations:

Indonesia - Pondok Indahtime type:

Full timeposted on:

Posted Todayjob requisition id:

31132844## **JOB DESCRIPTION:****Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.****Key Responsibilities*** Responsible for the strategic execution of the eCommerce strategy that achieve volume, market share and profit objectives in line with the overall business priorities.* Drive brand awareness and profitability through effective execution along the digital path to purchase* Support Abbott Nutrition’s brand strategy by optimizing volume, market share, spending and partnerships in collaboration with the Commercial, Brand Marketing, and Shopper Insight teams and agencies* Lead and implement the local market eCommerce strategy in partnership with the sales & marketing teams to maximize sales through all the relevant eCommerce channels* Align Customer and Brand strategies/objectives to identify key business opportunities.* Ensure eCommerce plans are integrated into annual Integrated Business Planning Process and Retail Joint Business Planning* Ensure that ANI is over indexed in the eCommerce channels as compared to relevant retail market shares.* Serve as a liaison between Sales, Marketing, distribution, and analytics by sharing knowledge cross functionally to align and coordinate eCommerce activities with sales and marketing plans* Work with the Brand teams to understand brand objectives, strategies and consumer insights ensuring consistent messaging and brand representation online.* Develop Customer specific business building programs in partnership with Sales & Marketing teams and oversee the execution of annual customer marketing calendar.* Employ strong analytical ability to evaluate end-to-end customer and consumer experiences across digital touch points* Ensure product content is compliant with basic and enhanced standards including establishing A+ content for Abbott products on e-retailers and basic/enhanced content on targeted sites.* Work with the CRM team to leverage both Abbott and e-retailer CRM assets to drive business.* Define appropriate forecast model, analyze historical data and assumptions for generating baseline.* Define demand drivers, sources of data and causal relationships* Work with Sales, Marketing, Supply, and platform partners to build promotions and other ecommerce specific activities into the forecast.* Manage budget, operational cost and agency/partner investments for all eCommerce related activities.* Source, build relationships and manage contracts with platform partners and agencies* Work with Sales, Marketing, Supply, and platform partners to build promotions and other ecommerce specific activities into the forecast.* Manage budget, operational cost and agency/partner investments for all eCommerce related activities.* Source, build relationships and manage contracts with platform partners and agencies* Implement a measurement framework and tracking system to monitor ecommerce sales, share and operational costs.* Leverage eCommerce data to provide inputs to both Affiliates and Area teams regarding ROI measurement, KPIs tracking, etc.* Collaborate with sales to support product positioning and branding initiatives* Work with wholesalers, distributors, and retailers to adopt optimal cost structure and establish cost control mechanisms* Drive eCommerce skills development, knowledge and competence throughout the team to effectively execute ecommerce activities and gain competitive advantage.* Identify and share best practices locally and to the area, including working with e-retailers and counterparts in the market to bring best in class understanding of managing the eCommerce channel for Abbott categories.**Requirements*** Bachelor’s degree in marketing/business or related disciplines.* Minimum 7 years of experience in marketing, preferably in nutrition/FMCG/healthcare/wellness.* Experience in eCommerce leadership role* Strong analytical and customer insight skills.* Highly creative in identifying target audiences and devising digital campaigns that engage, inform, and motivate.* Proficient in marketing research and statistical analysis and confidence in handling large datasets* Comfort with complexity, critical thinking and problem-solving (mental agility)* Solid knowledge of digital marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)* Strong storytelling and presentation skills* Working collaboratively with cross-functional partners (Supply, Analytics) to optimize execution of omni-channel campaigns* Act as owners of the business by driving market share wins and maximising net sales growth and margin expansion* Owns the operating budget of the region, ROI analysis, capital gains and losses, investments and territory budgets* Analyzes channel performance and revenue holistically to maximize total regional profitability* Act as owners of the business by driving market share wins and maximising net sales growth and margin expansion* Combine qualitative (e.g., behavioural, attitudinal, psychological, cultural) quantitative data (e.g., big data, analytics), customer, and market information to guide content development and drive demand creation* Employ on-going data analysis to evaluate the effectiveness of content across channels, platforms, and audiences to promote lead generation* Develop target content that leverages platform (digital vs traditional) strengths to drive customer interest.**The base pay for this position is**N/AIn specific locations, the pay range may vary from the range posted.## **JOB FAMILY:**Sales Force## **DIVISION:**ANI International Nutrition## **LOCATION:**Indonesia > Pondok Indah : Wisma Pondok Indah 2## **ADDITIONAL LOCATIONS:**## **WORK SHIFT:**Standard## **TRAVEL:**No## **MEDICAL SURVEILLANCE:**Not Applicable## **SIGNIFICANT WORK ACTIVITIES:**Not Applicable #J-18808-Ljbffr