Digital Marketing Lead

Digital Marketing Lead – HashMicro Join HashMicro, a leading software development company revolutionizing the business landscape. We specialize in providing customized and scalable software solutions tailored to specific industries, including ERP, CRM, HRM, and inventory management systems.

As a

Digital Marketing Lead

at HashMicro, you will develop and implement digital marketing strategies to drive brand awareness, increase online visibility, and generate leads. Leading a team of digital marketing specialists, you will collaborate with cross‑functional teams to create and execute effective digital campaigns across various channels.

Responsibilities

Develop and execute comprehensive digital marketing strategies to achieve business objectives and drive brand growth.

Manage and optimize digital marketing campaigns across channels such as search engine marketing (SEM), search engine optimization (SEO), social media, e‑mail marketing, and display advertising.

Lead a team of digital marketing specialists, providing guidance, support, and performance feedback.

Collaborate with the creative team to develop engaging and impactful digital content, including website copy, landing pages, blog posts, social media posts, and e‑mail campaigns.

Conduct market research and competitor analysis to identify new trends, target audiences, and growth opportunities.

Monitor and analyze key metrics and performance indicators to measure the effectiveness of digital campaigns and identify areas for improvement.

Stay up‑to‑date with the latest industry trends and emerging digital marketing technologies, recommending and implementing innovative strategies to stay ahead of the competition.

Manage relationships with external vendors, agencies, and partners to ensure effective collaboration and delivery of digital marketing initiatives.

Stay informed about relevant legal and regulatory requirements related to digital marketing activities, ensuring compliance in all campaigns.

Report directly to executive management.

Qualifications

Minimum 5 years working experience in digital marketing.

Bachelor's degree in Marketing, Communications, or a related field. A master's degree is a plus.

Proven work experience as a Senior or Digital Marketing Lead or similar role, with a successful track record in planning and executing digital marketing campaigns.

In‑depth knowledge of various digital marketing channels, including SEM, SEO, social media advertising, e‑mail marketing, and display advertising.

Experience in managing and optimizing campaigns on popular digital advertising platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.

Strong analytical skills and proficiency in using digital marketing tools for data analysis and reporting.

Excellent communication and leadership skills, with the ability to collaborate and coordinate with cross‑functional teams.

Creative thinking and the ability to generate innovative ideas to drive brand engagement and lead generation.

Familiarity with website analytics tools, such as Google Analytics, to track and measure campaign performance.

Up‑to‑date knowledge of digital marketing trends, best practices, and industry regulations.

Certifications in digital marketing or related fields are a plus.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales

Industry: Software Development

Location: Gambir, Jakarta, Indonesia

#J-18808-Ljbffr